AI assistants are reshaping how people perceive brands. This beginner-friendly course helps you combine a co-marketing strategy with AI-driven insights to strengthen campaigns and brand reputation. You’ll learn how to plan collaborative marketing initiatives, define shared goals, and measure performance using simple, effective metrics. Then, you’ll explore how tools like ChatGPT, Siri, and Copilot describe brands—and how to evaluate that sentiment to improve messaging. Through short videos, practical readings, and hands-on labs, you’ll create a mini co-marketing plan, run an AI sentiment audit, and complete a final challenge connecting both skills. By the end, you’ll know how to use AI insights to design smarter campaigns, refine tone, and gain a competitive edge in digital marketing.
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
您将获得的技能
- Digital Marketing
- ChatGPT
- Strategic Partnership
- Promotions and Campaigns
- Customer Insights
- Competitive Intelligence
- Campaign Management
- Key Performance Indicators (KPIs)
- Brand Awareness
- Target Audience
- Brand Management
- Marketing Strategies
- AI Enablement
- Marketing Effectiveness
- Goal Setting
- Marketing Analytics
- AI Personalization
- Strategic Marketing
- Performance Measurement
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有1个模块
AI assistants are reshaping how people perceive brands. This beginner-friendly course helps you combine a co-marketing strategy with AI-driven insights to strengthen campaigns and brand reputation. You’ll learn how to plan collaborative marketing initiatives, define shared goals, and measure performance using simple, effective metrics. Then, you’ll explore how tools like ChatGPT, Siri, and Copilot describe brands—and how to evaluate that sentiment to improve messaging. Through short videos, practical readings, and hands-on labs, you’ll create a mini co-marketing plan, run an AI sentiment audit, and complete a final challenge connecting both skills. By the end, you’ll know how to use AI insights to design smarter campaigns, refine tone, and gain a competitive edge in digital marketing.
涵盖的内容
5个视频4篇阅读材料3个作业
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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