广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

您将获得的技能: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Creative Design, Target Audience, Generative AI, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月
IE Business School
您将获得的技能: 创造力, 改善客户体验, 品牌战略, 打造品牌, 内容营销, 客户体验战略(CX), 内容创作, 沟通, 品牌意识, 叙事, 广告活动, 广告, 目标受众, 新闻学, 营销设计, 品牌管理, 创意设计, 目标市场, 徽标设计, 生产规划
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Product Strategy, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Deep Learning
初级 · 专项课程 · 3-6 个月
University of Colorado Boulder
您将获得的技能: Google 广告, 数据伦理, 社交媒体战略, 付费媒体, 数字化营销, 媒体策划, 网络分析, 数字广告, 点击付费广告, 社交媒体营销, 关键词研究, 广告, 搜索引擎优化, 情境广告, 网络分析和 SEO, 社交媒体, 营销, 在线广告, 搜索引擎营销, 广告活动
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月

University of Washington
您将获得的技能: 推动参与, 管理团队, 简明扼要, 沟通, Microsoft PowerPoint, 目标受众, 写作, 说服沟通, 建设性反馈, 行动导向, 沟通策略, 演讲, 沉着, 非语言交流, 表演艺术, 语言交流技能, 公开演讲, 叙事, 激励技能
初级 · 专项课程 · 3-6 个月

您将获得的技能: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting
初级 · 专项课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: Google 广告, 数据伦理, 付费媒体, 业务指标, 数字化营销, 消费者行为, 点击付费广告, 增强现实, 数字广告, 广告, 营销, 在线广告, 广告活动
初级 · 课程 · 1-3 个月

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
中级 · 指导项目 · 不超过 2 小时

University of Virginia Darden School Foundation
您将获得的技能: 打造品牌, 品牌战略, 数字广告, 品牌意识, 营销设计, 品牌管理, 生成式 AI 代理, 品牌忠诚度, 广告
初级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: A/B 测试, 社交媒体战略, 整合营销传播, 内容营销, 内容创作, 付费媒体, Facebook, 关键绩效指标 (KPI), 客户参与, 广告, 营销策略, 推动参与, 社交媒体营销, 数字广告, 社交媒体, 全球营销, 自有媒体, 数字媒体战略, 赢得媒体
混合 · 课程 · 1-4 周