营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Meta
您将获得的技能: 营销策略, 客户分析, Instagram, 营销, 目标受众, Facebook, 社交媒体营销, 数字媒体战略, 数字化营销, 智能目标, 关键绩效指标 (KPI), 社交媒体战略, 营销渠道, 社交媒体
初级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
初级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis
初级 · 课程 · 1-3 个月

Goldman Sachs
您将获得的技能: 自有媒体, 营销活动经理, 内容营销, 分析, 在线广告, 付费媒体, 点击付费广告, 营销策略与技巧, 营销策划, 营销设计, 数字媒体战略, 社交媒体活动, 赢得媒体, 搜索引擎营销, 数字化营销, 社交媒体营销
混合 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Marketing, Data Storytelling, Social Media Marketing, Search Engine Optimization, Marketing Budgets, Social Media, Order Fulfillment, Media Planning, Search Engine Marketing, Paid media, Google Ads, Marketing Analytics, Social Media Strategy, Customer Retention, A/B Testing, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management
初级 · 专业证书 · 3-6 个月

您将获得的技能: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
混合 · 指导项目 · 不超过 2 小时

您将获得的技能: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
初级 · 课程 · 1-4 周
University of Michigan
您将获得的技能: 统计方法, Matplotlib, 统计假设检验, Python 程序设计, 相关性分析, 数据分析, R 语言程序设计(中文版), 概率与统计, 描述性统计, 散点图, 统计分析, 数据操作, 回归分析, 数据清理, 数据可视化, Pandas(Python 软件包)
中级 · 课程 · 1-3 个月