社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Starweaver
您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media
初级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: 调解, 沟通, 规划, 决策, 业务沟通, 冲突管理, 仲裁, 谈判, 文化敏感性, 合同谈判, 商业道德
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Corporate Communications, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Social Media Campaigns, Media Planning
中级 · 课程 · 1-4 周
University of Virginia
您将获得的技能: 消费者行为, 目标市场, 市场动态, 收入管理, 竞争分析, 产品生命周期管理, 市场份额, 产品战略, 客户洞察, 营销, 客户分析, 战略营销, 价格谈判, 演讲, 企业战略, 成本会计, 营销心理学, 全球营销, 经济学, 价值主张
初级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: 组织战略, 规划, 利益相关者的参与, 商业营销, 增长战略, 表演艺术, 企业管理, 管理, 战略营销, 活动管理, 业务规划, 营销, 筹资
初级 · 课程 · 1-3 个月

您将获得的技能: Content Creation, Target Audience, Storytelling, Brand Strategy, Branding, Social Media, Brand Awareness, Social Media Marketing, Brand Management, Content Marketing, Instagram, Market Opportunities, Value Propositions, Self-Awareness, Growth Strategies, Communication
初级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: 自我意识, 情绪商数, 个人发展, 人际沟通, 培训, 领导力培养, 社交技能, 弹性, 非语言交流, 同理心, 导师, 团队建设, 管理团队
中级 · 课程 · 1-4 周

您将获得的技能: Microsoft Power Platform, Microsoft Copilot, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Excel, Excel Formulas, Microsoft Word, Data Visualization, No-Code Development, Spreadsheet Software, Collaborative Software, Microsoft Office, Power Apps Component Framework, Presentations, Data Analysis
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
中级 · 课程 · 1-4 周

您将获得的技能: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, User Research, Content Strategy, Web Analytics and SEO, AI Product Strategy, Content Creation
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
混合 · 课程 · 1-3 个月