品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

您将获得的技能: Hugging Face, Prompt Engineering, Retrieval-Augmented Generation, LLM Application, Model Evaluation, Responsible AI, LangChain, Large Language Modeling, Model Deployment, Generative AI, Generative Adversarial Networks (GANs), Application Deployment, Application Development, Technical Management, OpenAI API, Data Ethics, AI Enablement, Trend Analysis, Business Strategy, Python Programming
中级 · 专项课程 · 1-3 个月

California Institute of the Arts
您将获得的技能: 模型, 用户体验, 以用户为中心的设计, 信息架构, 目标受众, 可用性测试, UI/UX 战略, 用户研究, 需求分析, Agile 方法论, 网页设计, 角色(用户体验), 线框设计
中级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: 成本效益分析, 客户分析, 回归分析, 消费者行为, 产品战略, 竞争分析, 经济学, 营销渠道, 案例研究, 需求规划, 价格谈判, 市场动态, 成本会计, 统计方法, 收入管理
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 社交媒体, 数字广告, 数字化营销, 内容创作, Facebook, 社交媒体管理, 社交媒体营销, Instagram, 社交媒体战略, 内容性能分析, 付费媒体, 目标受众, 内容战略, 客户参与, 社交媒体活动
初级 · 课程 · 1-4 周
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 同行评审, 企业战略, 竞争分析, 商业研究, 商业分析, 撰写报告, 业务咨询, 组织战略, 数据可视化, 演讲, 分析, 业务报告, 管理咨询
混合 · 课程 · 1-3 个月

您将获得的技能: Program Management, Stakeholder Management, Resource Allocation, Change Management, Organizational Change, Organizational Strategy, Risk Management, Project Management Life Cycle, Governance, Project Management, Cost Management, Earned Value Management, Team Building, Procurement, Benefits Administration, Project Management Institute (PMI) Methodology, Strategic Planning, Financial Planning, Portfolio Management, Scope Management
初级 · 专项课程 · 1-3 个月

您将获得的技能: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Business Analysis, Business Process, Business Modeling, Business Risk Management, Business Requirements, Business Strategies, Business Process Modeling, Systems Analysis, Analysis, Organizational Strategy, Case Studies, Risk Management
中级 · 课程 · 1-4 周

您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
初级 · 专项课程 · 1-3 个月
University of Virginia
您将获得的技能: 消费者行为, 企业战略, Regulation and Legal Compliance, 竞争分析, 战略伙伴关系, 营销, 价值主张, 市场份额, 市场动态, 博弈论, 产品生命周期管理, 新业务开发, 目标市场
初级 · 课程 · 1-4 周

SkillUp
您将获得的技能: 福利管理, 利益相关者管理, 管理, 质量管理, 范围管理, 项目管理, 计划管理, 组织战略, 变革管理, 项目关闭, 风险管理, 战略规划, 投资组合管理, 项目管理生命周期
初级 · 课程 · 1-4 周

您将获得的技能: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems
初级 · 专项课程 · 1-3 个月