文案写作课程可以帮助您学习有说服力的写作技巧、受众分析、品牌声音发展和 SEO 战略。您可以掌握制作引人入胜的标题、构建引人入胜的内容以及优化数字平台文本的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及各种内容管理系统,以简化您的写作流程。

Coursera
您将获得的技能: 组织技能, 内容创作, 生成式人工智能, 工作流程管理, Prompt Engineering, 品牌管理, AI 工作流程
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
初级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce
初级 · 专业证书 · 3-6 个月

Johns Hopkins University
您将获得的技能: Lesson Planning, Peer Review, Syllabus Development, Writing, Course Development, Developing Training Materials
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 营销策略, 社交媒体战略, 社交媒体, 消费者行为, 搜索引擎营销, 叙事, 数字化营销, 点击付费广告, 在线广告, 用户关系管理, 内容营销, 品牌管理, 网络分析和 SEO, 关键词研究, 搜索引擎优化, 营销传播
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization
中级 · 专项课程 · 1-3 个月

Universidad de Palermo
您将获得的技能: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding
初级 · 课程 · 1-4 周

您将获得的技能: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI
初级 · 专业证书 · 3-6 个月

Adobe
您将获得的技能: Layout Design, Typography, Graphic and Visual Design, Adobe Illustrator, Graphic and Visual Design Software, Visual Design, Graphic Design, Design, Design Elements And Principles, Adobe Creative Cloud, Content Creation, Creativity
初级 · 课程 · 1-4 周

您将获得的技能: Writing, Writing and Editing, Honesty, Storytelling, Journals, Editing, Content Creation, Personal Development, Investigation, Self-Awareness
初级 · 课程 · 1-4 周
University of Colorado Boulder
您将获得的技能: 消费者行为, 数字广告, 点击付费广告, 搜索引擎营销, A/B 测试, 自动化, 广告, 在线广告, 关键词研究, 情境广告, 网络分析和 SEO, Google 广告, 广告活动, 绩效营销, 搜索引擎优化
初级 · 课程 · 1-3 个月

Starweaver
您将获得的技能: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月