数字化营销课程
数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具，如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp，向您展示这些技能如何增强您的营销工作。
热门数字营销课程和认证
状态：免费试用Vanderbilt University
您将获得的技能: 人工智能, 计算机视觉, 支出管理, 社交媒体内容, 组织技能, 支出报告, 摄影, 数据叙事, 项目控制, 烹饪, Prompt Engineering, 生成式人工智能, 图像分析
状态：预览Technical University of Munich (TUM)
您将获得的技能: Amazon Bedrock, MLOps (Machine Learning Operations), Product Development, User Experience Design, Model Evaluation, Design Thinking, AI Product Strategy, User Research, Amazon Web Services, New Product Development, Generative AI, Innovation, Machine Learning, Design Research, Problem Management
状态：免费试用Pontificia Universidad Católica de Chile
您将获得的技能: Electronic Systems, Electronics, Electronic Components, Basic Electrical Systems, Engineering Design Process, Schematic Diagrams, Performance Testing, System Design and Implementation, Engineering Analysis, Mathematical Modeling, Engineering Calculations
状态：免费Politecnico di Milano
您将获得的技能: Energy and Utilities, Case Studies, Property Management, Building Services Engineering, Facility Management, Real Estate, Thermal Management, Sustainable Architecture, HVAC, Digital Assets, Auditing, Simulation and Simulation Software, Data-Driven Decision-Making
状态：预览SAE Institute México
您将获得的技能: Storytelling, Storyboarding, Content Creation, Digital Content, Multimedia, Digital Media Strategy, Technical Writing, Digital Communications, Scripting
状态：免费试用University of Illinois Urbana-Champaign
您将获得的技能: 创新, 业务转型, 战略领导力, 组织战略, 企业管理, 战略思维, 跨职能合作, 技术战略, 团队领导, 新产品开发, 虚拟团队, 创业, 组织变革, 产品管理
状态：预览Coursera
您将获得的技能: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design
状态：预览University of Illinois Urbana-Champaign
您将获得的技能: 文化多样性, 以学生为中心的学习, 媒体与传播, 课程开发, 研究, 教学法, 教学策略, 人类学习, 教学, 差异化教学
状态：预览University of Pennsylvania
您将获得的技能: 竞争分析, 社会经济学, 消费者行为, 市场动态, 供应与需求, 公共政策, 市场份额, 经济学, 市场分析
状态：免费试用Kennesaw State University
您将获得的技能: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)
Coursera
您将获得的技能: 写作与编辑, 文案写作, 目标受众, 营销材料, 价值主张, 产品知识, 用户研究, ChatGPT, Prompt Engineering, 营销传播
状态：免费试用University of Maryland, College Park
您将获得的技能: 创新, 产品测试, 商业化, 市场机遇, 产品规划, 团队管理, 技术战略, 市场调查, 商业策略, 产品战略, 设计思维, 业务建模, 客户洞察, 新产品开发, 团队建设, 团队激励, 创业, 用户研究, 价值主张, 产品开发
总之，以下是 10 最受欢迎的 digital marketing 课程
- GPT Vision：通过生成式人工智能看世界: Vanderbilt University
- From Zero to Hero - Digital Product Development From Scratch: Technical University of Munich (TUM)
- Cómo entrenar a tus electrones 1: Fundamentos de la electrónica analógica: Pontificia Universidad Católica de Chile
- Energy management for real estate. Methods and digital tools: Politecnico di Milano
- Storytelling y medios digitales: SAE Institute México
- 战略创新：管理创新举措: University of Illinois Urbana-Champaign
- Introduction to Merchandising: Coursera
- 识字教学：目标、方法和教学法: University of Illinois Urbana-Champaign
- 微观经济学当市场失灵时: University of Pennsylvania
- What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
