内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。
Kennesaw State University
您将获得的技能: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard
初级 · 指导项目 · 不超过 2 小时

University of Michigan
您将获得的技能: Web Content Accessibility Guidelines, Educational Materials, Multimedia, Instructional Design, Education Software and Technology, Professional Development, Content Creation, Design Strategies, Quality Assurance, Constructive Feedback, Communication
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, AI Enablement, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
中级 · 专项课程 · 1-4 周
University of Virginia
您将获得的技能: 产品战略, 企业战略, 市场调查, 战略营销, 市场动态, Microsoft PowerPoint, 价值主张, 消费者行为, B2B 销售, 成本会计, 案例研究, 市场分析, 竞争分析, 演讲, 价格谈判, 市场份额
中级 · 课程 · 1-4 周

您将获得的技能: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation
初级 · 指导项目 · 不超过 2 小时

IBM
您将获得的技能: WordPress, 无代码开发, 前端网络开发, 网络开发, 后端网站开发, 内容管理系统, 应用程序开发, 用户界面和用户体验(UI/UX)设计, 网页设计与开发, 网页设计, 全栈式网络开发, 网络开发工具
初级 · 课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Analytical Skills, Analytics, Strategic Marketing, Brand Management, Data-Driven Decision-Making, Customer Insights, Regression Analysis, Return On Investment, Statistical Analysis, A/B Testing
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking
初级 · 专项课程 · 1-3 个月

Stanford University
您将获得的技能: 持续监测, 临床评估, 应用程序部署, 数据伦理, 决策支持系统, 监管合规, 医疗保健伦理, 模型评估, 医疗保健行业知识, 人工智能, 医疗设备, 预测建模, 健康信息学, 健康公平, 负责任的人工智能, 健康技术
初级 · 课程 · 1-3 个月
University of Michigan
您将获得的技能: Health Care Administration, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Quality Improvement, Health Care, Health Policy, Organizational Leadership, Continuous Improvement Process, Teamwork, Fundraising, Performance Measurement
中级 · 课程 · 1-4 周