整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

University of Virginia
您将获得的技能: A/B 测试, 营销策略, 营销分析, 回归分析, 战略营销, 消费者行为, 预测分析, 资源分配, 统计分析, 数据驱动的决策制定, 广告活动, 品牌管理, 营销, 客户洞察, 营销效果, 投资回报
初级 · 课程 · 1-3 个月

Universidad de Chile
您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
中级 · 课程 · 1-4 周

Meta
您将获得的技能: 数据分析, 网络分析, 个人身份信息, 营销分析, 数据收集, Google Analytics(分析), 分析, 数据整合, 信息隐私, 数据驱动的决策制定, 广告, 应用编程接口 (API), Facebook, 营销, 数字化营销
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies
中级 · 专项课程 · 1-3 个月

您将获得的技能: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月

Digital Marketing Institute
您将获得的技能: LinkedIn, 网络分析, 营销策略, 内容营销, 数字广告, 数字化营销, 目标受众, 社交媒体管理, 数字内容, 数字媒体战略, 广告活动, 社交媒体内容, Facebook, 营销, 社交媒体活动, 社交媒体营销, Instagram, 内容创作, 社交媒体, 社交媒体战略
初级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 描述性统计, 数据可视化软件, 贝叶斯统计, A/B 测试, 数据清理, 数据叙事, 数据分析, 营销策略, 统计假设检验, Pandas(Python 软件包), 营销分析, 数据建模, 业务指标, 面试技巧, 数据收集, 目标受众, 数据可视化, 关键绩效指标 (KPI), 营销, 营销效果
攻读学位
初级 · 专业证书 · 3-6 个月

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics
初级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 营销策略, 客户体验战略(CX), 竞争分析, 品牌战略, 市场趋势, 消费者行为, 企业战略, 创新, 品牌忠诚度, 客户洞察, 全球营销, 电子商务, 商品展示, 零售店运营
初级 · 课程 · 1-4 周

University of London
您将获得的技能: 营销策略, 竞争分析, 市场动态, 战略营销, 营销管理, 企业战略, 目标市场, 旁听, 分析, 市场分析, 营销策略与技巧, 营销, 营销策划
混合 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning
初级 · 专项课程 · 1-3 个月

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech
初级 · 专业证书 · 3-6 个月