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  • Customer Journey

客户旅程课程

客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。


热门客户旅程课程与认证


  • C

    Coursera

    Advanced Marketing Analytics, Funnels, and Dashboarding

    您将获得的技能: Marketing Analytics, Dashboard, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Content Performance Analysis, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Marketing Channel, Campaign Management, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management

    初级 · 课程 · 1-3 个月

  • U

    Unilever

    Unilever Digital Marketing Analyst

    您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech

    4.7
    评分, 4.7 星,最高 5 星
    ·
    334 条评论

    初级 · 专业证书 · 3-6 个月

  • E

    Emory University

    AI for Marketing

    您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology

    4.5
    评分, 4.5 星,最高 5 星
    ·
    81 条评论

    初级 · 专项课程 · 3-6 个月

  • D

    Digital Marketing Institute

    社交媒体和数字营销基础

    您将获得的技能: 整合营销传播, 数字化转型, 内容营销, 营销策略, 社交媒体战略, 消费者行为, 社交媒体, 客户参与, 日程安排, 数字营销, 市场营销, 数字内容, 社交媒体营销, 目标受众, 数字媒体战略, 内容战略

    4.7
    评分, 4.7 星,最高 5 星
    ·
    408 条评论

    初级 · 课程 · 1-4 周

  • E

    Emory University

    What Can AI Do for Marketing?

    您将获得的技能: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, AI Enablement, Marketing Effectiveness, Responsible AI, Customer experience improvement, Artificial Intelligence, Customer Insights, Data Collection

    4.5
    评分, 4.5 星,最高 5 星
    ·
    57 条评论

    初级 · 课程 · 1-3 个月

  • D

    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Planning, Marketing Strategy and Techniques, Digital Advertising, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

    4.3
    评分, 4.3 星,最高 5 星
    ·
    6 条评论

    初级 · 课程 · 1-4 周

  • M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    您将获得的技能: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Effectiveness, Marketing Analytics, Performance Reporting, Marketing Channel, Cross-Channel Marketing, Generative AI, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    评分, 4.7 星,最高 5 星
    ·
    20 条评论

    初级 · 课程 · 1-4 周

  • C

    Coursera

    Agile Project: Product Prototype Touchpoint Analysis in Miro

    您将获得的技能: Agile Product Development, Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Project Management, Persona Development, User Experience, Product Requirements, User Story, Product Development, User Research, Product Strategy

    4.6
    评分, 4.6 星,最高 5 星
    ·
    92 条评论

    中级 · 指导项目 · 不超过 2 小时

  • C

    Coursera

    GenAI for Sales Development Representatives

    您将获得的技能: Sales Development, Customer Engagement, Responsible AI, Lead Generation, Sales Enablement, Generative AI Agents, Sales Management, Customer experience improvement, Sales Prospecting, Productivity Software, Sales, Data Ethics

    中级 · 课程 · 1-4 周

  • D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    您将获得的技能: Data-Driven Decision-Making, Data Ethics, Customer Analysis, Strategic Marketing, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, Marketing Strategy and Techniques, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Growth Strategies, Smart Goals

    初级 · 课程 · 1-4 周

  • S

    SkillUp

    Generative AI: Advancing Systems Analysis & Architecture

    您将获得的技能: Business Process Modeling, Systems Analysis, Workflow Management, Stakeholder Communications, Generative AI, Process Flow Diagrams, LLM Application, Systems Architecture, Solution Architecture, Software Architecture, Stakeholder Analysis, Systems Thinking, Project Documentation, Business Communication

    4.8
    评分, 4.8 星,最高 5 星
    ·
    16 条评论

    中级 · 课程 · 1-4 周

  • C

    Coursera

    Sales Analysis with Claude

    您将获得的技能: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend

    中级 · 课程 · 1-4 周

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总之,以下是 10 最受欢迎的 customer journey 课程

  • Advanced Marketing Analytics, Funnels, and Dashboarding: Coursera
  • Unilever Digital Marketing Analyst: Unilever
  • AI for Marketing: Emory University
  • 社交媒体和数字营销基础: Digital Marketing Institute
  • What Can AI Do for Marketing?: Emory University
  • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • Agile Project: Product Prototype Touchpoint Analysis in Miro: Coursera
  • GenAI for Sales Development Representatives: Coursera
  • Data and Digital Strategy Execution: Digital Marketing Institute

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
营销战略 (14)
分析 (13)
品牌 (13)
数字营销 (13)
营销分析 (11)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)

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