Earned Media

赚取媒体是指通过第三方报道(如新闻报道、社交媒体分享和口碑)获得的宣传,无需付费推广。这项技能包括建立稳固的媒体关系、创建引人注目的内容以及利用有机的品牌提及。公共关系和营销领域的专业人士利用 "赢得的媒体 "来提高品牌可信度、建立信任并提高受众参与度。有效的 "赢得媒体 "战略能扩大影响力,创造持久的品牌认知度。
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通过完成一系列课程和项目,深入学习学科知识。

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“earned media” 的结果

  • 状态:免费试用

    您将获得的技能: Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Content Marketing, Social Media Content, Promotions and Campaigns, AI Product Strategy, Blogs, Media and Communications, Earned Media, Generative AI Agents, Workflow Management

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 社交媒体战略, 营销策略, 内容营销, 自有媒体, 关键绩效指标 (KPI), 内容创作, 付费媒体, 客户参与, 社交媒体营销, 赢得媒体, A/B 测试, Facebook, 广告, 推动参与, 整合营销传播, 数字广告, 数字媒体战略, 全球营销, 社交媒体

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

  • 状态:免费

    您将获得的技能: 营销策略与技巧, 自有媒体, 内容营销, 数字化营销, 付费媒体, 在线广告, 社交媒体营销, 赢得媒体, 社交媒体活动, 搜索引擎营销, 分析, 点击付费广告, 营销策划, 数字媒体战略, 营销设计, 营销活动经理

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Consumer Behaviour, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Key Performance Indicators (KPIs)

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

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  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 市场动态, 付费媒体, 业务指标, 创业, 预测, 关键绩效指标 (KPI), 数字化营销, 赢得媒体, 营销, 人才管理, 人员管理, 公共关系, 客户获取管理, 营销策略, 增长战略, 商业策略, 组织结构, 搜索引擎优化

  • 状态:免费试用

    您将获得的技能: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

  • 状态:免费试用

    您将获得的技能: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

  • 状态:新
    状态:预览

    您将获得的技能: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

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主要合作伙伴

  • University of Colorado Boulder
  • Goldman Sachs
  • Illinois Tech
  • Microsoft
  • Northwestern University
  • University of Pennsylvania