Digital Marketing

数字营销是一种现代营销方法,它利用搜索引擎、社交媒体、电子邮件和网站等数字渠道与现有和潜在客户建立联系。Coursera 的数字营销目录向您传授设计、优化和执行有效在线营销活动所需的策略和工具。您将学习搜索引擎优化 (SEO)、点击付费广告 (PPC)、内容营销、社交媒体策略、电子邮件营销活动、网络分析以及如何衡量和分析数字营销绩效。掌握了数字营销的这些方面,您就有能力在日益数字化的世界中提升品牌知名度、产生潜在客户并提高客户参与度。
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找到最适合您目标的数字营销课程

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

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    状态:人工智能技能

    您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

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    状态:免费试用

    您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

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    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

  • 状态:免费试用

    您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

  • 状态:预览

    Illinois Tech

    您将获得的技能: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

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  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 商业分析, 数据叙事, 案例研究, 数据可视化软件, 数据分析, 客户体验战略(CX), 电子邮件营销, 营销策略, 战略传播, 营销分析, 网络分析, 营销, 分析, 数字化营销, 关键词研究, 数字媒体战略, 营销传播, 营销活动经理, 数据可视化, 搜索引擎营销

  • 状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Advertising, Promotions and Campaigns, Marketing Effectiveness, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Customer Engagement, Content Creation

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    Coursera Instructor Network

    您将获得的技能: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

  • 状态:新
    状态:免费试用
    状态:人工智能技能

    您将获得的技能: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI

  • 状态:免费

    您将获得的技能: 营销策略与技巧, 自有媒体, 付费媒体, 赢得媒体, 搜索引擎营销, 分析, 社交媒体营销, 点击付费广告, 营销策划, 营销设计, 数字媒体战略, 在线广告, 营销活动经理, 内容营销, 数字化营销, 社交媒体活动

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: 付费媒体, 关键绩效指标 (KPI), 内容创作, 社交媒体管理, Instagram, 社交媒体战略, 数字化营销, 营销分析, 在线广告, 社交媒体营销, 营销预算, 广告, 品牌管理, 广告活动, 目标受众, 营销效果, 智能目标, 社交媒体, 营销, 社交媒体活动

是什么让您今天来到 Coursera?

主要合作伙伴

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