Customer Acquisition Management

客户获取管理(Customer Acquisition Management)是一项重要的商业战略,重点在于获取新客户和留住现有客户。Coursera 的 "客户获取管理 "目录向您传授获取新客户和培养与现有客户关系的流程、方法和策略。您将学习到潜在客户生成、销售漏斗优化、客户关系管理以及内向和外向营销、SEO 和 SEM 等营销方法。这项技能将使您不仅能够吸引潜在客户,还能采用有效策略将他们转化为忠实客户,从而促进业务增长和可持续发展。
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“customer acquisition management” 的结果

  • 状态:免费试用

    您将获得的技能: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management

  • 状态:新
    状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Prompt Engineering, Customer Retention, Loyalty Programs, Customer Acquisition Management, Customer Engagement, Responsible AI, Customer experience strategy (CX), Customer Success Management, Customer Service, Generative AI, Customer Support, AI Personalization, ChatGPT, Customer Analysis, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

  • 状态:免费试用

    Emory University

    您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 团队建设, 营销策略, 业务指标, 创业, 关键绩效指标 (KPI), 商业估值, 同行评审, 产品开发, 市场机遇, 创业融资, 增长战略, 财务分析, 销售演示, 金融, 数字化营销, 打造品牌, 客户获取管理, 演讲, 精益方法

  • 状态:新
    状态:免费试用

    您将获得的技能: Constructive Feedback, 3D Assets, Cooperation, Autodesk Maya, Contract Negotiation, Entrepreneurship, Animations, Animation and Game Design, Growth Strategies, Invoicing, Collaboration, 3D Modeling, Professional Development, Professionalism, Goal Setting, Stress Management, Rapport Building, Planning, Customer Acquisition Management, LinkedIn

  • 状态:免费试用

    您将获得的技能: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

是什么让您今天来到 Coursera?

  • 状态:新
    状态:免费试用

    您将获得的技能: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Entrepreneurial Finance, New Business Development, Problem Solving

  • 状态:免费试用

    您将获得的技能: Lead Generation, Administrative Support, Real Estate, Office Management, Real Estate Sales, Value Propositions, Property and Real Estate, Sales Process, Customer Relationship Building, Database Management, Customer Acquisition Management, Sales Management, Client Services, Real Estate Transactions, Organizational Skills, Sales Prospecting, Sales Presentation, Contract Negotiation, Interpersonal Communications, Goal Setting

  • 状态:免费试用

    Michigan State University

    您将获得的技能: 创造性思维, 创新, 价值主张, 创业, 资产负债表, 验证和确认, 产品开发, 业务建模, 市场机遇, 构思, 业务规划, 客户获取管理, 知识产权, 设计思维, 管理团队, 收益表, 金融报表, 精益方法, 金融建模, 资源管理

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 留住客户, 网络分析, 营销策略与技巧, 营销分析, 社交媒体战略, 关键绩效指标 (KPI), 数字化营销, 客户参与, 改善客户体验, A/B 测试, 数字广告, 关键词研究, 搜索引擎营销, 客户获取管理, 点击付费广告, 搜索引擎优化, 营销效果, 目标受众, 角色开发, 社交媒体

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

  • 状态:免费试用

    您将获得的技能: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

是什么让您今天来到 Coursera?

主要合作伙伴

  • Emory University
  • University of Maryland, College Park
  • University of California, Irvine
  • University of Minnesota
  • American Council on Exercise
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  • IE Business School