市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

您将获得的技能: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection
初级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Customer Analysis, Regional Sales, Sales, Data Analysis Software, Data Analysis, Query Languages, Trend Analysis, Databases, Customer Insights, Performance Analysis, Market Opportunities, Product Assortment
中级 · 指导项目 · 不超过 2 小时

University of Colorado System
您将获得的技能: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis
中级 · 课程 · 1-4 周
University of Virginia
您将获得的技能: 竞争分析, 市场动态, 博弈论, Regulation and Legal Compliance, 新业务开发, 产品生命周期管理, 目标市场, 企业战略, 消费者行为, 价值主张, 战略伙伴关系, 营销, 市场份额
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

Queen Mary University of London
您将获得的技能: 数据分析, 创建调查, 统计假设检验, 定量研究, 研究设计, 数据收集, 数据处理, 统计, 统计分析, 研究报告, Data Validation
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 预测建模, 社交网络分析, 数据分析, Pandas(Python 软件包), 营销分析, 数字化营销, 留住客户, 分析, 文本挖掘, 机器学习, 数据伦理, 消费者行为, 负责任的人工智能, 预测分析, 高级分析, 生成式人工智能, 市场分析, 营销策略与技巧, 营销, 客户洞察
攻读学位
中级 · 课程 · 1-4 周

您将获得的技能: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Literacy, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software
初级 · 指导项目 · 不超过 2 小时

University of Glasgow
您将获得的技能: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 改善客户体验, 新产品开发, 产品战略, 市场调查, 客户体验战略(CX), 角色开发, 商业研究, 设计思维, 消费者行为, 创新, 产品管理, 客户洞察, 需求评估, 产品开发, 用户研究, 流程制图, 案例研究
初级 · 课程 · 1-3 个月

Automatic Data Processing, Inc. (ADP)
您将获得的技能: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising
初级 · 课程 · 1-4 周