营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

您将获得的技能: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
混合 · 课程 · 1-4 周

您将获得的技能: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Business, Design, Graphic and Visual Design, Graphic Design, Color Matching, Design Elements And Principles
高级设置 · 指导项目 · 不超过 2 小时

Università Bocconi
您将获得的技能: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing
混合 · 课程 · 1-3 个月

您将获得的技能: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen
混合 · 课程 · 1-4 周

University of California San Diego
您将获得的技能: 可扩展性, 探索性数据分析, Apache Spark, 数据建模, 数据管理, 分类算法, 数据处理, 图论, 数据管道, Apache Hadoop, MongoDB, 数据展示, 大数据, 回归分析, 数据整合, 数据库设计, 模型评估, 应用机器学习, 数据挖掘, 数据预处理
初级 · 专项课程 · 3-6 个月

IBM
您将获得的技能: 机器学习, 负责任的人工智能, 探索性数据分析, 数据科学, Prompt Engineering, 生成式人工智能, 数据综合, ChatGPT, 数据伦理, 预测建模, 数据分析, 原型设计, 功能工程, AI 赋能, AI 工作流程, 提示模式, 深度学习, 人工智能和机器学习(AI/ML), 数据可视化, 数据预处理
中级 · 专项课程 · 1-3 个月

您将获得的技能: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Data Visualization, Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Data Import/Export, Data Structures
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing
中级 · 课程 · 1-4 周

您将获得的技能: Organizational Change, Agentic Workflows, AI Enablement, Generative AI Agents, Workflow Management, Predictive Analytics, Cash Management, Responsible AI, Performance Tuning, Fraud detection, Accounting and Finance Software, Financial Reporting
中级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 企业战略, 战略决策, 分析, 市场分析, 竞争分析, 价值主张, 业务规划, 战略思维, 组织战略
初级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Document Management, AI Enablement, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Visualization, Data Cleansing, Databases
初级 · 专项课程 · 3-6 个月