定价策略课程可以帮助您学习市场分析、竞争定价、基于价值的定价和动态定价技术。您可以掌握客户细分、定价心理学和收入优化方面的技能。许多课程还介绍了用于数据分析的 Excel、用于模拟的定价软件以及用于解析定价绩效的 Skill Tracks 等工具,使您能够将这些技能应用到实际业务场景中。

Coursera
您将获得的技能: Specialized Sales, Sales Strategy, Sales, B2B Sales, Go To Market Strategy, Consumer Behaviour, New Business Development, Sales Process, Sales Pipelines, Value Propositions, Marketing Psychology, Customer Analysis, Strategic Thinking, Product Knowledge, Business Strategy, Marketing Channel, Target Audience, Target Market, Strategic Decision-Making, Marketing Analytics
中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Risk Management, Project Risk Management, Risk Analysis, Risk Management Framework, Risk Appetite, Communication Planning, Stakeholder Management, Project Management, Conflict Management, Stakeholder Engagement, Stakeholder Analysis, Organizational Structure
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 设计思维, 创新, 收入预测, 需求评估, 用户研究, 定量研究, 市场机遇, 预测, 数据收集, 目标市场, 构思, 新产品开发, 目标受众, 消费者行为, 产品开发, 决策, 市场研究, 客户洞察, 分析, 市场分析
混合 · 课程 · 1-3 个月

您将获得的技能: Selling Techniques, Sales Strategy, Sales, Overcoming Objections, Closing (Sales), Sales Process, Customer Engagement, General Sales Practices, Solution Selling, Consultative Approaches, Customer Analysis, Data-Driven Decision-Making, Customer Relationship Building, Value Propositions, Competitive Analysis, Price Negotiation, Rapport Building
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 产品管理, 营销策划, 品牌管理, 营销渠道, 商品销售, 媒体战略, 产品营销, 战略营销, 产品推广, 营销传播, 市场营销, 产品生命周期管理, 产品战略, 市场份额, 促销策略, 进入市场战略, 竞争分析, 媒体策划, 整合营销传播, 品牌战略
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Consumer Behaviour, Operating Cost, Demand Planning, Business Strategy, Revenue Forecasting, Competitive Analysis, Cost Management, Profit and Loss (P&L) Management, Strategic Decision-Making, Decision Making
攻读学位
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Content Scheduling, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Target Market, Web Analytics
中级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Digital Marketing Campaigns, Conversion Funnel Analysis, Meta Ads Manager, Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Data-Driven Marketing, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Bidding, Budgeting, Facebook
初级 · 课程 · 1-4 周

Copenhagen Business School
您将获得的技能: 企业战略, 业务规划, 组织战略, 战略思考, 市场动态, 资源管理, 全球营销, 市场机遇, 决策, 竞争分析, 增长战略, 市场分析, 价值主张, 战略决策
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Content Scheduling, Social Media Content, Social Media Management, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Social Media Strategy, Performance Analysis, Social Media Analytics, Content Strategy, Content Development and Management, Driving engagement, Campaign Management, Performance Measurement, Calendar Management, Content Creation, Social Impact, Data-Driven Decision-Making, Drive Engagement, Customer Engagement
中级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel
攻读学位
初级 · 课程 · 1-3 个月
Emory University
您将获得的技能: Marketing Channel, Direct Selling, Business Marketing, Market Dynamics, Strategic Marketing, Strategic Partnership, Price Negotiation, Strategic Thinking, Coordination, Risk Mitigation, Business Risk Management, Business Relationship Management, Retail Sales
中级 · 课程 · 1-4 周