中
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Incentives
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Marketing Channel Strategy & B2B2C Routes to Market 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.
涵盖的内容
5个视频4篇阅读材料1个作业1次同伴评审1个讨论话题
This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.
涵盖的内容
6个视频1篇阅读材料2个作业
This module overviews and defines direct sales channels and their management challenges via specific examples.
涵盖的内容
5个视频1篇阅读材料1个作业2个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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状态：免费试用Emory University
状态：免费试用Emory University
状态：免费试用Emory University
状态：免费试用Emory University
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学生评论
4.6
11 条评论
- 5 stars
72.72%
- 4 stars
18.18%
- 3 stars
9.09%
- 2 stars
0%
- 1 star
0%
显示 3/11 个
TA
4
已于 Sep 11, 2024审阅
Direct selling module needs more focus, material & module is irrelevant & outdated
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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