营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Fundação Instituto de Administração
您将获得的技能: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement
初级 · 专项课程 · 3-6 个月

IE Business School
您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 人工智能, 客户分析, 生成式人工智能, 营销策略, 营销活动经理, Google Analytics(分析), 营销自动化, 性能分析, 负责任的人工智能, 数据伦理, 营销分析, 客户洞察, 社交媒体活动, 案例研究
中级 · 课程 · 1-4 周

O.P. Jindal Global University
您将获得的技能: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour
初级 · 课程 · 3-6 个月

Duke University
您将获得的技能: 商业分析, SQL, 数据驱动的决策制定, 数字化转型, 决策, 数据分析, 电子商务, Tableau 软件, 业务指标, 商业智能, 业务过程, 分析, 金融服务, 网络分析, 关键绩效指标 (KPI), 业务流程改进
混合 · 课程 · 1-3 个月

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 数据驱动的决策制定, 统计建模, 商业分析, 数据分析, Machine Learning 方法, 决策树学习, 预测分析, 预测建模, 回归分析, 探索性数据分析, 数据清理, 人工神经网络, 数据可视化, 微软Excel
中级 · 课程 · 1-4 周

O.P. Jindal Global University
您将获得的技能: Marketing Analytics, Supervised Learning, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Customer Insights, Machine Learning, Predictive Modeling, Python Programming, Regression Analysis, Personalized Service, Artificial Intelligence and Machine Learning (AI/ML), Application Deployment
初级 · 课程 · 1-3 个月

Kennesaw State University
您将获得的技能: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, LLM Application, Analysis, Artificial Intelligence
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Apache Hadoop, Machine Learning Methods, Customer Analysis, MarTech, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Machine Learning, Artificial Neural Networks, Performance Review, Machine Learning Algorithms, Deep Learning, Artificial Intelligence, Predictive Analytics
初级 · 课程 · 1-4 周

O.P. Jindal Global University
您将获得的技能: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Applied Machine Learning, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Marketing, Unstructured Data, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Data-Driven Decision-Making, Algorithms, Artificial Neural Networks
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: A/B 测试, 营销策略, 营销, 改善客户体验, 绩效衡量, 目标受众, 销售, 营销分析, 网络分析, 营销效果, 网络应用, 数字化营销, 移动安全, 关键绩效指标 (KPI)
初级 · 课程 · 1-4 周