营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
University of Illinois Urbana-Champaign
您将获得的技能: 持续改进流程, 管理会计, 营销, 运行分析, 整合营销传播, 产品战略, 质量控制, 制造 Operator, 业务, 绩效衡量, 营销策划, 供应链管理, 战略营销, 业务运营, 组织战略, 性能分析, 打造品牌, 运营管理, 成本会计, 供应链
攻读学位
中级 · 专项课程 · 3-6 个月

您将获得的技能: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing
初级 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Account Management, Consultative Selling, Selling Techniques, Upselling, Business Metrics, Business Communication, Overcoming Objections, Business Priorities, Sales Process, Solution Selling, Brand Loyalty, Business Transformation, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics
初级 · 专项课程 · 1-3 个月

您将获得的技能: 仪表板, 网页抓取, 统计分析, 数据展示, Python 程序设计, 数据科学, 数据导入/导出, 计算机编程工具, Pandas(Python 软件包), SQL, 统计, 存储过程, Jupyter, 描述性统计, 数据可视化软件, 编程原则, 数据分析, 数据可视化, 关系数据库, 概率分布
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Business Modeling, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing
中级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 新产品开发, 创造力, 案例研究, 企业战略, 战略思维, 营销, 技术战略, 产品生命周期管理, 产品改进, 叙事, 设计思维, 产品管理, 创新, 业务转型, 创造性地解决问题, 领导与管理, 构思, 数字化转型, 信息技术, 商业分析
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 数据安全, 法律, 客户参与, 计划管理, 整合营销传播, 关键绩效指标 (KPI), 营销, A/B 测试, 绩效衡量, 社交媒体营销, 社交媒体战略, 社交媒体, 业务指标, 信息隐私, 营销预算, 企业对消费者, 营销效果
混合 · 课程 · 1-4 周

您将获得的技能: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analytics, Data Storytelling, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Machine Learning
高级设置 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月

您将获得的技能: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
初级 · 课程 · 1-3 个月
Duke University
您将获得的技能: 商业分析, 微软Excel, 商业风险管理, 分类算法, 预测建模, 逻辑回归, 数据分析, 模型评估
初级 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Predictive Analytics, Data Presentation, Responsible AI, Predictive Modeling, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Data Visualization, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Business Marketing, Natural Language Processing, Text Mining, Python Programming, Reinforcement Learning, Data Security, Network Analysis, Security Awareness
初级 · 课程 · 1-4 周