营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

您将获得的技能: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Content Marketing, AI Workflows, ChatGPT, Google Analytics, AI Product Strategy, Responsible AI, Content Creation, Metadata Management, Customer Insights, Market Intelligence, Ethical Standards And Conduct
初级 · 专项课程 · 3-6 个月

IBM
您将获得的技能: 数据科学, 数据扫盲, 云计算架构, 商务, 大数据, 云安全, 负责任的人工智能, 业务逻辑, 云计算, 生成式人工智能, 自然语言处理, 机器人, 云平台, 云存储, 新兴技术, 云部署, 云基础设施, 数据分析, 数据挖掘, 云服务
初级 · 专项课程 · 3-6 个月

您将获得的技能: Predictive Modeling, Data Visualization, Data Presentation, Data-Driven Decision-Making, Advanced Analytics, Business Analytics, AI Enablement, Business Reporting, Global Marketing, User Feedback, Regional Sales, Presentations, Key Performance Indicators (KPIs), Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 内容创作, 搜索引擎营销, 社交媒体营销, 网络分析和 SEO, 建立关系, 影响, 社交媒体战略, 品牌意识, 搜索引擎优化, 社交媒体, 数字媒体战略, 目标受众, 内容战略, 关键词研究, 内容营销
中级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience
初级 · 课程 · 1-3 个月

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

University of California, Davis
您将获得的技能: 用户体验, 营销, 信息架构, Google Analytics(分析), 社交媒体, 搜索引擎优化, 关键词研究, 生成式人工智能, 网络分析和 SEO, 内容战略, 数字化营销
中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
初级 · 课程 · 1-4 周

您将获得的技能: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing
初级 · 指导项目 · 不超过 2 小时

Meta
您将获得的技能: 在线广告, 数据收集, 内容创作, 数字广告, 社交媒体活动, 文案写作, Facebook, 营销, 营销活动经理, 社交媒体内容, 社交媒体营销, Instagram, 付费媒体, 社交媒体战略, 广告, 品牌管理, 广告活动, 信息隐私, 营销材料, 社交媒体
初级 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月