Step into the world of high-impact digital advertising with this Google Ads Course – your complete guide to mastering paid ads. Created for marketers, entrepreneurs, solopreneurs, and anyone aiming to learn PPC from scratch to expert level, this course provides step-by-step practical lessons to help build winning ad campaigns.
Google Ads Mastery : Create & Optimize Winning Campaigns
您将学到什么
Effectively create, manage, and optimize Google Ads campaigns.
Conduct Keyword research and apply smart bidding strategies.
Use Tag Manager and Analytics for tracking ad performance.
Show your Ads On two of the biggest Search Engines In the World - Google & Youtube
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
November 2025
作业
53 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有5个模块
Learn the fundamentals of Google Ads, including how the platform works, how ads appear, and how to create effective Search Campaigns. Explore keywords, ad formats, and extensions to build a strong foundation for campaign success.
涵盖的内容
28个视频13个作业
Master Google Ads bidding strategies and explore the Display Network to reach broader audiences. Learn how to optimize bids, target the right users, and create visually engaging display campaigns that drive awareness and conversions.
涵盖的内容
23个视频8个作业
Understand how to set up conversion tracking and use data to measure success. Learn remarketing strategies to re-engage past visitors and build smarter, data-driven campaigns.
涵盖的内容
15个视频7个作业
Discover how to create impactful YouTube video ads and effective shopping campaigns. Learn to set up Merchant Center, run Performance Max and Demand Gen campaigns, and connect creativity with measurable outcomes.
涵盖的内容
15个视频8个作业
Explore advanced Google Ads tools for automation, reporting, and large-scale management. Learn to use scripts, planners, and Ads Editor, and prepare for your official Google Ads Skillshop Certification.
涵盖的内容
32个视频17个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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状态：免费试用
状态：免费试用
状态：免费试用
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
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自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
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自 2021开始学习的学生
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常见问题
Anyone who wants to learn about Google advertising, whether they are an entrepreneur, freelancer, student, or marketer, who wants to learn Google Ads.
Mastering Google Ads will allow you to build and optimize high-performing ad campaigns that raise visibility, drive website traffic, and boost conversions. This will directly contribute to the growth of your business and the highest return on your advertising investment.
No prior experience is required! Whether you're new to Google Ads or looking to improve your skills, this course will take you from the fundamentals to expert-level techniques, with step-by-step instructions, theory-based lectures, and practical exercises.
更多问题
提供助学金，