市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

Northwestern University
您将获得的技能: 合作, 战略传播, 组织领导力, 企业传讯, 设计思维, 市场营销, 构思, 资源分配, 领导能力, 营销策略, 谈判, 说服沟通, 创新, 团队合作, 危机管理, 激励技能, 以人为本的设计, 数据驱动决策, 团队领导, 影响
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Return On Investment, Marketing Budgets, Cross-Channel Marketing, Marketing Channel, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Management, Data-Driven Decision-Making, Performance Analysis, Strategic Planning, Consumer Behaviour, Sales Presentation, Target Audience
中级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: 商务写作, 会议促进, 集思广益, 商业营销, 谈判, 市场营销, 销售演示, 管理报告, 广告, 营销策划, 营销材料, 销售技巧, 英语, 电话技能, 商务交流, 业务规划, 促销策略, 营销传播, 采购, 商务信函
中级 · 专项课程 · 3-6 个月

您将获得的技能: Target Audience, Prioritization, Goal Setting, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Decision Making
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Cross-Channel Marketing, Brand Marketing, Marketing Strategies, Marketing Effectiveness, Advertising Campaigns, Marketing Automation, Performance marketing, AI Enablement, Target Audience, Personalized Service, Information Privacy, Generative AI, Marketing Analytics, A/B Testing, Real Time Data, Key Performance Indicators (KPIs), Predictive Analytics, Customer experience improvement
高级设置 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Marketing Automation, Blogs, E-Commerce, Performance marketing, Technical Support, Recruitment, Product Promotion, Influencing, Search Engine Marketing, Product Marketing, Recruitment Strategies
混合 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Graphic and Visual Design, Marketing Materials, Marketing Design, Brochures, Design Elements And Principles, Marketing Communications, Workflow Management, Presentations, Social Media Content, Strategic Communication, Financial Statements, Branding, Business Systems
初级 · 课程 · 1-4 周

您将获得的技能: Dashboard, Web Analytics, Process Analysis, Heat Maps, Marketing Analytics, Business Analytics, Customer Analysis, Data Visualization, Customer Insights, Requirements Analysis, Analytics, Process Optimization, Interactive Data Visualization, Process Design, Business Requirements, Predictive Analytics, Customer Retention, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis
中级 · 课程 · 1-3 个月

您将获得的技能: Adobe Premiere, Video Production, Video Editing, Adobe Creative Cloud, Post-Production, Photo/Video Production and Technology, Editing, Image Analysis, Content Creation, Music, Data Import/Export, Graphic and Visual Design, Color Theory
初级 · 专项课程 · 3-6 个月

Knowledge Accelerators
您将获得的技能: Power BI, Data Presentation, Microsoft Excel, Dashboard, Excel Formulas, Data Modeling, Business Reporting, Data Entry, Data Analysis, Data Storytelling, Data-Driven Decision-Making, Business Analytics, Analytics, Business Modeling, Data Processing, Business Analysis, Data Cleansing, Data Synthesis, Trend Analysis, Data Management
初级 · 专项课程 · 3-6 个月
您将获得的技能: Data Architecture, Salesforce, Salesforce Object Query Language (SOQL), Salesforce Development, Scalability, Data Integration, Data Migration, Data Quality, Database Design, Data Modeling, Web Services, Restful API, Application Programming Interface (API), Data Security, Governance, Simple Object Access Protocol (SOAP), Dashboard, Event Monitoring
中级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Revenue Management, Upselling, Market Dynamics, Price Negotiation, Selling Techniques, Customer Retention, Revenue Forecasting, Sales Strategy, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Customer Insights, Sustainable Business, Growth Strategies
混合 · 课程 · 1-4 周