整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Vanderbilt University
您将获得的技能: 大型语言模型, LLM 申请, Prompt Engineering, 信息管理, 生产率, 数据展示, 创造力, 负责任的人工智能, 解决问题, ChatGPT, 文件管理, 生成式人工智能, 数据分析, AI 赋能, 构思, 验证和确认, 人工智能, 风险管理框架, 提示模式, OpenAI
初级 · 专项课程 · 1-3 个月

IBM
您将获得的技能: 冲突管理, 工作流程管理, 人际沟通, 说服沟通, 协作软件, 批判性思维和解决问题, 协作, 建设性反馈, 专业发展, 团队合作, 根源分析, 社交技能, 专业精神, 问责制, 虚拟团队, 解决问题, 演讲, 积极倾听, 公开演讲, 沟通
初级 · 专项课程 · 1-3 个月

您将获得的技能: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
中级 · 指导项目 · 不超过 2 小时

LearnQuest
您将获得的技能: Persuasive Communication, Enterprise Sales, Stakeholder Communications, Global Marketing, Value Propositions, Milestones (Project Management)
中级 · 课程 · 1-4 周

您将获得的技能: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周

您将获得的技能: Django (Web Framework), Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Back-End Web Development, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), SQL, Database Design, Databases, Front-End Web Development, Database Administration, Unit Testing, MySQL, Web Development, Computer Programming, Pseudocode, Communication
初级 · 专项课程 · 3-6 个月

您将获得的技能: Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, E-Commerce, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Content Creation, Dashboard, Email Marketing
初级 · 课程 · 1-3 个月

Macquarie University
您将获得的技能: 人际沟通, 利益攸关方沟通, 沟通策略, 叙事, 促进讨论, 高管风采, 说服沟通, 影响, 会议促进, 语言交流技能, 管理团队, 积极倾听, 团队领导, 公开演讲, 战略传播, 沟通
混合 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 统计假设检验, 定量研究, 质量控制, 目标市场, 回归分析, 数据分析, 统计分析, 市场分析, 样本量的确定, 营销分析, 营销, 调查, 市场调查
中级 · 课程 · 1-4 周