全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。
LearnQuest
您将获得的技能: Closing (Sales), Sales Prospecting, Sales Presentations, Overcoming Objections, Sales, Sales Process, Sales Strategy, Sales Enablement, Sales Management, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Negotiation, Business Ethics, Global Marketing, Customer Engagement, Business Process Automation, Law, Regulation, and Compliance, Key Performance Indicators (KPIs), Cultural Diversity
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Social Media, Content Creation, Graphic Design, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Color Theory, Storytelling, Branding
初级 · 专业证书 · 3-6 个月

Meta
您将获得的技能: 探索性数据分析, 数据清理, 数据操作, 数据收集, 数据分析, Data Validation, 生成式人工智能, 关键绩效指标 (KPI), 数据叙事, 数据建模, 数据质量, 数据管理, Data Management, 数据可视化, 商业分析, 营销, 分析, 业务指标, 数据展示
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Motion Graphics, Animations, Multimedia, Storytelling, Typography, Branding, Drive Engagement
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Google Analytics(分析), 数字化营销, 生成式人工智能, 用户体验, 信息架构, 搜索引擎优化, 关键词研究, 社交媒体, 网络分析和 SEO, 内容战略, 营销
中级 · 课程 · 1-4 周

Copenhagen Business School
您将获得的技能: 道德标准与行为, 数据收集, 客户洞察, 市场调查, 消费者行为, 广告, 品牌管理, 商业道德, 营销, 营销心理学, 人类学习, 决策, 心理学
初级 · 课程 · 1-3 个月

SkillsBooster Academy
您将获得的技能: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Marketing Communications, Creative Thinking, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing
初级 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
混合 · 课程 · 1-3 个月

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周
University of Virginia
您将获得的技能: 客户洞察, 市场调查, 收入管理, 营销心理学, 客户分析, 价值主张, 分析, 市场动态, 消费者行为, 行为经济学, 案例研究, 竞争分析, 全球营销
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, AI Security, Anthropic Claude, Artificial Intelligence, Software Development Tools, Software Testing, Apple iOS, Test Automation, AI Product Strategy, Software Development, DevSecOps, Prototyping, Artificial Intelligence and Machine Learning (AI/ML)
高级设置 · 专项课程 · 1-3 个月