内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Skillshare
您将获得的技能: Business Process
初级 · 专项课程 · 1-3 个月

您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 网络分析, 营销策略, 数据可视化软件, 商业分析, 数据分析, 数据叙事, 客户体验战略(CX), 营销分析, 分析, 数字化营销, 关键词研究, 数字媒体战略, 数据可视化, 战略传播, 搜索引擎营销, 营销, 营销传播, 电子邮件营销, 案例研究, 营销活动经理
初级 · 专项课程 · 3-6 个月

Microsoft
您将获得的技能: Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Content Marketing, Social Media Content, Promotions and Campaigns, AI Product Strategy, Blogs, Media and Communications, Earned Media, Generative AI Agents, Workflow Management
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月

您将获得的技能: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Video Production, Photo Editing, Photography, Media Production, Social Media, Graphic and Visual Design, Writing, Image Quality
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 网络分析, 改善客户体验, A/B 测试, 营销分析, 数字化营销, 留住客户, 角色开发, 数字广告, 目标受众, 搜索引擎营销, 关键词研究, 搜索引擎优化, 点击付费广告, 营销策略与技巧, 关键绩效指标 (KPI), 客户参与, 客户获取管理, 营销效果, 社交媒体战略, 社交媒体
初级 · 专项课程 · 1-3 个月

您将获得的技能: 写作与编辑, 网络分析和 SEO, 目标受众, 文案写作, 品牌意识, 生成式人工智能, 搜索引擎优化, 生产力软件, 网页内容, 内容创作
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Planning, Business Marketing
初级 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: 内容营销, 数字资产, 目标受众, 内容性能分析, 数字内容, 旁听, 内容管理, 网页内容, 管理, 内容创作, 内容战略, 营销策划
初级 · 课程 · 1-3 个月

您将获得的技能: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing
初级 · 专项课程 · 3-6 个月