整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

University of Pennsylvania
您将获得的技能: 客户洞察, 市场调查, 营销分析, 数据驱动的决策制定, 消费者行为, 数据收集, 描述性分析, 预测分析, 工艺优化, 客户分析, 商业分析, 回归分析, 分析
混合 · 课程 · 1-3 个月

Università Bocconi
您将获得的技能: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 营销策略, 市场调查, 实验, 调查, 研究设计, 市场分析, 消费者行为, 客户分析, 创建调查, 商业研究, 焦点小组, 数据分析, 研究方法, 研究报告, 商业营销, 决策
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Dashboard, Case Studies, Customer Insights
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking
混合 · 课程 · 1-4 周

Peking University
您将获得的技能: 语言能力, 口语理解, 语言学习, 沟通, 语法, 词汇
混合 · 课程 · 1-3 个月

您将获得的技能: Empathy, Business Leadership, Diversity and Inclusion, Interpersonal Communications, Leadership, Leadership and Management, Business Transformation, Strategic Leadership, Emotional Intelligence, Communication Strategies, Organizational Leadership, Non-Verbal Communication, Team Management, Team Performance Management, Innovation, People Management, Organizational Change, Communication, Sales, Marketing Strategies
初级 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization
中级 · 专项课程 · 1-3 个月

University of Virginia
您将获得的技能: 创造力, 新产品开发, 创新, 信息技术, 战略思维, 产品改进, 技术战略, 营销, 叙事, 企业战略, 构思, 案例研究, 业务转型, 领导与管理, 产品生命周期管理, 数字化转型, 创造性地解决问题, 产品管理, 商业分析, 设计思维
初级 · 专项课程 · 3-6 个月
IE Business School
您将获得的技能: 创造力, 集思广益, 生产规划, 创意设计, 品牌战略, 生产流程, 价值主张, 提案制定, 广告, 打造品牌, 广告活动, 叙事, 目标受众, 摄影, 演讲, 营销设计, 营销活动经理, 营销传播
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 利益攸关方沟通, 项目绩效, 变更控制, 传播规划, 变革管理, 项目管理, 风险管理, 风险分析, 项目关闭, 项目文件, 范围管理
混合 · 课程 · 1-3 个月