YouTube 营销课程可以帮助您学习视频内容创作、受众参与策略、视频 SEO 和解析。您可以掌握制作引人注目的缩略图、优化标题和描述以及利用社交媒体进行推广的技能。许多课程都会介绍 Google Analytics、TubeBuddy 和 Canva 等工具,它们有助于衡量性能、提高视频质量和设计吸引眼球的视觉效果。

University of California, Davis
您将获得的技能: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
中级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Social Media Marketing
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management
初级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: 数字化营销, 社交媒体管理, 营销渠道, 关键绩效指标 (KPI), 社交媒体营销, 目标受众, 角色开发, 社交媒体, 数字媒体战略, Instagram, 营销, 智能目标, Facebook, 营销策略, 社交媒体战略
初级 · 课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience
混合 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 战略营销, 同行评审, 整合营销传播, ChatGPT, 关键绩效指标 (KPI), 社交媒体营销, 数字化营销, 目标受众, 内容营销, 社交媒体, 数字化转型, 社交媒体内容, 营销预算, 博客, 实时数据, 营销, 营销效果, 社交媒体战略, 分析, 营销策略
初级 · 专项课程 · 3-6 个月

Board Infinity
您将获得的技能: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality
初级 · 课程 · 1-4 周
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Media Strategy, Content Marketing, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Active Listening, Target Audience, Drive Engagement, LinkedIn, Facebook, Social Network Analysis, Digital Media Strategy, B2B Sales
中级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation
中级 · 专项课程 · 1-3 个月

您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing
初级 · 专项课程 · 1-3 个月

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月