Customer Insights

客户洞察是通过数据分析和研究了解客户行为、需求和动机的过程。Coursera 的 "客户洞察 "目录教您如何有效地收集、分析和利用客户数据来制定业务战略并推动增长。您将学会利用各种数据收集方法,解读复杂的客户数据,创建客户细分模型,并将洞察力应用到营销策略中。通过了解如何从客户行为中获得可行的见解,您可以显著提高客户满意度和品牌忠诚度,并最终提高企业盈利能力。
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探索 "客户洞察 "课程目录

  • 状态:预览

    您将获得的技能: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Marketing Strategies, Customer Relationship Building, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software

  • 状态:新
    状态:免费试用

    您将获得的技能: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

  • Universidad de Chile

    您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

  • 状态:新
    状态:免费试用

    您将获得的技能: Requirements Analysis, Generative AI, Prompt Engineering, User Requirements Documents, Software Design Documents, Process Optimization, Requirements Elicitation, Workflow Management, User Story, Operational Efficiency, Prioritization, LLM Application, Strategic Prioritization, Customer Insights, Language Interpretation, Translation, and Studies

  • 状态:预览

    您将获得的技能: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making

  • 状态:免费试用

    您将获得的技能: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Persona Development, Design Thinking, Predictive Analytics, Artificial Intelligence, Analysis, Design

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: 数据分析, 市场调查, 道德标准与行为, 市场趋势, 客户洞察, 分析, 客户分析, 数据驱动的决策制定, 竞争分析, 趋势分析, 市场情报, 生成式人工智能, 个性化服务, 市场分析, 负责任的人工智能

  • 状态:免费试用

    您将获得的技能: 网络分析, 创新, 新产品开发, 设计与产品, 业务建模, 客户洞察, 客户参与, 数据驱动的决策制定, 设计思维, 产品改进, 利益相关者管理, 技术产品管理, 产品管理, 产品路线图, Agile 方法论

  • 状态:新
    状态:预览

    您将获得的技能: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Training, Real Time Data, Customer Insights, Market Analysis, Business Ethics

  • 状态:预览

    您将获得的技能: AI Personalization, Customer Insights, ChatGPT, Generative AI, Prompt Engineering, Customer experience improvement, Customer Engagement, LLM Application, Customer Service, Workflow Management, Self Service Technologies, Operational Efficiency, Artificial Intelligence, Automation, Analysis

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

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主要合作伙伴

  • Fundação Instituto de Administração
  • University of Maryland, College Park
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