客户洞察课程
客户洞察课程可以帮助您学习收集和分析消费者数据、了解买家行为以及制定有效营销策略的技巧。您可以掌握开展调查、解释定性反馈以及利用细分来锁定特定受众的技能。许多课程都会介绍 Google Analytics、CRM 软件和 Data Visualization 平台等工具，有助于将洞察力转化为可操作的商业战略。
热门客户洞察力课程和认证
University of Illinois Urbana-Champaign
您将获得的技能: 新产品开发, 创新, 改善客户体验, 案例研究, 客户体验战略（CX）, 产品开发, 商业研究, 需求评估, 产品战略, 消费者行为, 客户洞察, 市场调查, 设计思维, 产品管理, 用户研究, 流程制图, 角色开发
University of Illinois Urbana-Champaign
您将获得的技能: 新产品开发, 创新, 技术解决方案, 定量研究, 数据收集, 预测, 需求评估, 客户洞察, 分析, 消费者行为, 产品开发, 产品管理, 设计思维, 市场分析, 市场调查, 目标市场
状态：新状态：预览Board Infinity
您将获得的技能: Google Analytics, Marketing Analytics, Web Analytics, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Performance Reporting, Dashboard, Performance Metric
状态：免费试用您将获得的技能: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
状态：免费试用Duke University
您将获得的技能: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics
状态：免费试用您将获得的技能: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Data Analysis, Regulatory Requirements, Innovation
是什么让您今天来到 Coursera？
状态：预览University of Virginia
您将获得的技能: A/B 测试, 统计分析, 回归分析, 消费者行为, 资源分配, 数据驱动的决策制定, 客户洞察, 投资回报, 预测分析, 品牌管理, 营销分析, 营销, 战略营销, 营销策略, 营销效果, 广告活动
状态：新状态：免费试用您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
状态：新状态：免费试用您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
状态：新状态：免费试用您将获得的技能: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Automation, Key Performance Indicators (KPIs)
状态：新状态：免费试用您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
状态：新状态：免费试用您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
总之，以下是 10 最受欢迎的 customer insights 课程
- 客户洞察力：新产品开发导向: University of Illinois Urbana-Champaign
- 客户洞察力：定量技术: University of Illinois Urbana-Champaign
- Google Analytics: Quick Wins and Hacks for Marketers: Board Infinity
- Voice of the Customer (VoC): Enhancing Experiences : Coursera
- Customer-Centric Innovation: Duke University
- Market Research and Competitive Analysis: Microsoft
- 营销分析: University of Virginia
- Customer-Centric CRM Strategy and Management: EDUCBA
- GenAI for Marketing and Customer Insights: Coursera
- CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
