内容策略课程可以帮助您学习受众分析、内容创作技巧、编辑规划和绩效衡量。您可以掌握针对不同平台优化内容、根据品牌目标调整信息传递以及使用解析来完善策略的技能。许多课程会介绍用于跟踪参与度的 Google Analytics、用于组织资产的 Content Management System 和用于 Distribution 的社交媒体平台等工具,为有效实施内容战略提供实用方法。

Rutgers the State University of New Jersey
您将获得的技能: 营销活动经理, 社交媒体, 内容营销, 营销分析, 演讲, 社交媒体战略, 投资回报, 影响, 营销策略, 目标受众, 品牌意识, 关键绩效指标 (KPI), 客户参与, 营销效果
中级 · 课程 · 1-3 个月

您将获得的技能: Sales, Sales Strategy, Sales Pipelines, Selling Techniques, Social Media Campaigns, Social Media, Social Media Content, Social Media Marketing, Customer Engagement, Content Creation, Content Performance Analysis, Marketing Analytics, Drive Engagement, Content Strategy, Marketing Automation, Customer Analysis, Storytelling, Data-Driven Decision-Making, Campaign Management, A/B Testing
初级 · 课程 · 1-4 周

University of Arizona
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Social Media Strategy, Digital Media Strategy, Web Analytics and SEO, Social Media Marketing, Marketing Strategy and Techniques, Content Marketing, E-Commerce, Mobile Banking, Performance Metric, Analytical Skills
中级 · 课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: 社交媒体, 付费媒体, 数据伦理, 在线广告, Google 广告, 媒体购买, 数字化营销, 搜索引擎优化, 社交媒体营销, 数字广告, 广告, 社交媒体战略, 点击付费广告, 关键词研究, 广告活动, 情境广告, 营销, 搜索引擎营销, 社交媒体活动, 绩效营销
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience
初级 · 课程 · 1-4 周

University of Arizona
您将获得的技能: User Experience Design, Content Marketing, Digital Marketing, Marketing Analytics, Marketing Channel, Digital Advertising, Content Strategy, Social Media Marketing, Storytelling, Social Media Strategy, Email Marketing, Search Engine Marketing, E-Commerce
中级 · 课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Experience Design, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Benchmarking, Data-Driven Decision-Making, Competitive Analysis, Writing, Editing
中级 · 课程 · 1-3 个月

University of Arizona
您将获得的技能: Integrated Marketing Communications, Advertising, Marketing Communications, Media Strategy, Customer experience strategy (CX), Paid media, Owned Media, Customer Advocacy, Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Customer Engagement, Content Development and Management, Goal Setting, Brand Awareness
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Email Marketing, ChatGPT, Generative AI Agents, Ideation, Writing
初级 · 课程 · 1-4 周

您将获得的技能: Storytelling, Content Strategy, ChatGPT, Content Creation, Content Marketing, Target Audience, AI Personalization, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Blogs, AI Enablement, Workflow Management
初级 · 课程 · 1-3 个月