病毒营销课程可以帮助您学习受众定位、内容创作、社交媒体策略和活动分析。您可以掌握制作引人入胜的叙事、利用有影响力的人以及分析参与度指标以优化推广活动的技能。许多课程都会介绍社交媒体解析平台、电子邮件营销软件和内容管理系统等工具,帮助您有效实施策略并衡量其对受众增长的影响。

Arizona State University
您将获得的技能: 营销材料, 谈判, 业务沟通, 管理报告, 商务写作, 营销, 构思, 电话技能, 商业营销, 集思广益, 广告, 英语, 销售演示, 商务信函, 销售技巧, 会议促进, 业务规划, 采购, 营销策划, 营销传播
中级 · 专项课程 · 3-6 个月

您将获得的技能: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 广告, 目标受众, 数字广告, Instagram, Facebook, 绩效营销, 付费媒体, 预算管理, 社交媒体, 营销预算, 性能分析, 广告活动, 社交媒体营销, 社交媒体活动, 营销活动经理
初级 · 课程 · 1-3 个月

您将获得的技能: Campaign Management, Cross-Channel Marketing, Google Ads, Online Advertising, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Channel, Social Media Campaigns, Paid media, Performance marketing, Advertising, Return On Investment, Media Buying, Marketing Analytics, Marketing Budgets, Budget Management, Data-Driven Decision-Making, Cost Benefit Analysis
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

Università Bocconi
您将获得的技能: 价值主张, 竞争分析, 餐厅管理, 酒店管理, 消费者行为, 营销, 产品质量(QA/QC), 增长战略, 品牌管理, 企业战略, 市场动态, 全球营销, 餐饮
混合 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Verification And Validation, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
初级 · 专项课程 · 3-6 个月

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, Usability, User Centered Design, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Advertising Campaigns, Branding, Search Engine Optimization, Marketing Analytics, AI Workflows, Large Language Modeling
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Deep Learning, Marketing Collateral
中级 · 专项课程 · 1-3 个月

IESE Business School
您将获得的技能: 财务分析, 管理团队, 战略营销, 财务管理, 财务敏锐性, 营销, 商业分析, 领导力培养, 价值主张, 营销策略, 冲突管理, 跨文化能力, 金融, 品牌管理, 财务数据, 收益表, 金融报表, 会计, 财务报表分析
初级 · 专项课程 · 3-6 个月