品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。
University of California, Davis
您将获得的技能: 竞争分析, 打造品牌, 社交媒体战略, 社交媒体, 目标市场, 内容创作, 数字化营销, 搜索引擎营销, 数据分析, 关键词研究, 搜索引擎优化, 内容营销, 数字媒体战略, 目标受众, 网络分析和 SEO, 社交媒体营销, 预测, 角色开发, 分析, 内容战略
初级 · 专项课程 · 3-6 个月

University of Minnesota
您将获得的技能: 劳动法, 员工参与, 人力资源战略, 工业与组织心理学, 人力资本, 人力资源, 人员管理, 员工绩效管理, 资源管理, 薪酬管理
混合 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Motion Graphics, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Marketing Design, Instagram, Graphic Design, Layout Design, Content Strategy
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
初级 · 专业证书 · 3-6 个月

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月
University of Maryland, College Park
您将获得的技能: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
中级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 社交媒体, Google Analytics(分析), 营销, 生成式人工智能, 用户体验, 数字化营销, 信息架构, 搜索引擎优化, 关键词研究, 内容战略, 网络分析和 SEO
中级 · 课程 · 1-4 周

您将获得的技能: Threat Modeling, Threat Management, Vulnerability Management, Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Vulnerability Assessments, Threat Detection, MITRE ATT&CK Framework, Data Security, Cyber Risk, NIST 800-53, Authorization (Computing), Malware Protection, Authentications, Security Strategy, Security Controls, Risk Management Framework, Identity and Access Management, Cryptography
初级 · 课程 · 1-4 周

Logical Operations
您将获得的技能: Sales Territory Management, B2B Sales, Closing (Sales), Sales Process, Sales Training, Sales, Enterprise Sales, Sales Development, Negotiation, General Sales Practices, Sales Strategy, Advertising Sales, Phone Sales, Inside Sales, Regional Sales, Sales Prospecting, Sales Presentations, Price Negotiation, Sales Enablement, Prospecting and Qualification
混合 · 课程 · 1-3 个月

IBM
您将获得的技能: 产品战略, 产品路线图, 负责任的人工智能, ChatGPT, 生成式人工智能, 产品开发, Agile 方法论, 产品规划, 产品管理, 新产品开发, 产品测试, 产品生命周期管理, 测试计划, 可用性测试, 敏捷软件开发, Kanban 原则, 创新, AI 产品战略, 管理团队, 注册
初级 · 专业证书 · 3-6 个月

28DIGITAL
您将获得的技能: 战略决策, 人工智能, 业务领导, 企业战略, 业务转型, 管理团队, 新兴技术, 数字化转型, 组织战略
初级 · 课程 · 1-4 周

您将获得的技能: Experience Design, Design Strategies, Service Design, Customer experience improvement, User Experience Design, Customer Engagement, UI/UX Strategy, User Interface and User Experience (UI/UX) Design, Design Research, Customer Insights, Business Analysis, Process Mapping, Cross-Functional Collaboration, Business Strategy, Stakeholder Engagement, Product Strategy, Prioritization, Ideation
初级 · 课程 · 1-3 个月