品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Universitat Autònoma de Barcelona
您将获得的技能: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 客户洞察, 财务分析, 同行评审, 数据驱动的决策制定, 客户分析, 财务数据, 预测分析, 商业分析, 运行效率, 描述性分析, 人力资本, 营销分析, 人力资源分析, 人力资源, 财务报表分析, 业务运营, 运行分析, 人力资源战略, 分析, 工艺优化
初级 · 专项课程 · 3-6 个月

Universitat Autònoma de Barcelona
您将获得的技能: 社交媒体战略, 打造品牌, 社交媒体, 媒体制作, 媒体关系, 媒体战略, 广告, 活动营销, 品牌管理, 文化, 视频制作, 媒体与传播
初级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 利益相关者管理, 打造品牌, 企业可持续发展, 品牌战略, 文化敏感性, 决策, 文化多样性, 商业道德, 品牌管理, 跨文化能力, 案例研究, 文化, 全球营销
初级 · 课程 · 1-3 个月

IBM
您将获得的技能: 模型部署, 数据伦理, 业务领导, 负责任的人工智能, Prompt Engineering, 商业道德, ChatGPT, 战略领导力, 生成式人工智能, AI 赋能, 原型设计, 大型语言模型, 生成模型架构, 领导与管理, 提示模式, OpenAI, 拥抱的脸, AI 产品战略, 法律风险, IBM 云
初级 · 专项课程 · 3-6 个月

您将获得的技能: Research Methodologies, User Research, Ideation, Team Building, UI/UX Research, Usability Testing, Team Oriented, Product Design, User Centered Design, User Experience, Business Metrics, Product Development, Performance Measurement, Product Improvement, Prioritization, UI/UX Strategy, Agile Product Development, Customer Engagement, Experimentation, Product Requirements
中级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 营销策略, 打造品牌, 数据驱动的决策制定, 战略决策, 营销, 战略营销, 营销渠道, 消费者行为, 产品管理, 案例研究, 进入市场战略, 产品营销, 品牌管理, 营销传播
中级 · 课程 · 1-3 个月

您将获得的技能: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Data-Driven Decision-Making, Web Analytics, Competitive Analysis, Writing, Editing, Quality Assessment
中级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 营销策略, 社交媒体, 同行评审, 社交媒体战略, 关键绩效指标 (KPI), ChatGPT, 数字化营销, 战略营销, 营销, 整合营销传播, 营销预算, 实时数据, 内容营销, 社交媒体内容, 数字化转型, 博客, 社交媒体营销, 营销效果, 分析, 目标受众
初级 · 专项课程 · 3-6 个月

您将获得的技能: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management
中级 · 课程 · 1-3 个月

您将获得的技能: User Experience, User Experience Design, UI/UX Research, Usability Testing, User Research, UI/UX Strategy, A/B Testing, Design Research, Prioritization, Data Literacy, Usability, Product Improvement, Process Design, Business Priorities, Kanban Principles, Product Testing, Business Research, Creative Design, Statistical Hypothesis Testing, Business Strategy
中级 · 课程 · 1-3 个月