市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Marketing Strategy and Techniques, Product Marketing, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 打造品牌, 营销分析, 进入市场战略, 价值主张, 促销策略, 营销策划, 产品规划, 客户洞察, 营销策略与技巧, 消费者行为, 市场分析, 品牌管理, 目标市场, 营销
攻读学位
初级 · 课程 · 1-3 个月
University of Washington
您将获得的技能: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct
初级 · 课程 · 1-4 周

S.P. Jain Institute of Management and Research
您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: Google Analytics(分析), 数字化营销, 生成式人工智能, 网络分析和 SEO, 关键词研究, 信息架构, 用户体验, 搜索引擎优化, 营销, 内容战略, 社交媒体
中级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making
攻读学位
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 回归分析, 数据驱动的决策制定, A/B 测试, 统计分析, 资源分配, 营销分析, 战略营销, 投资回报, 客户洞察, 预测分析, 消费者行为, 广告活动, 品牌管理, 营销, 营销策略, 营销效果
初级 · 课程 · 1-3 个月

Meta
您将获得的技能: 数字化营销, Instagram, 目标受众, Facebook, 社交媒体营销, 营销渠道, 智能目标, 数字媒体战略, 营销, 营销策略, 客户分析, 社交媒体, 社交媒体战略, 关键绩效指标 (KPI)
初级 · 课程 · 1-3 个月

Goldman Sachs
您将获得的技能: 市场机遇, 销售流程, 营销分析, 数字化营销, 营销策划, 市场调查, 销售, 客户分析, 营销策略与技巧, 销售策略, 目标市场, 品牌管理, 营销, 业务指标
混合 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising
初级 · 课程 · 1-4 周

您将获得的技能: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management
混合 · 课程 · 1-3 个月