内容策略课程可以帮助您学习受众分析、内容创作技巧、编辑规划和绩效衡量。您可以掌握针对不同平台优化内容、根据品牌目标调整信息传递以及使用解析来完善策略的技能。许多课程会介绍用于跟踪参与度的 Google Analytics、用于组织资产的 Content Management System 和用于 Distribution 的社交媒体平台等工具,为有效实施内容战略提供实用方法。

您将获得的技能: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Experience Design, Content Development and Management, Design Research, Experience Design, User Centered Design, User Research, Content Creation, User Interface and User Experience (UI/UX) Design, A/B Testing, Test Planning, Benchmarking, Performance Measurement, Data-Driven Decision-Making, Research Reports, Report Writing
中级 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Content Strategy, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Digital Marketing, Analysis, Auditing
混合 · 课程 · 1-4 周

您将获得的技能: Web Content Accessibility Guidelines, User Experience Design, Design and Product, Digital Design, User Interface (UI), Technical Writing, Usability Testing, Design Research, User Centered Design, Content Creation, Style Guides, Content Strategy, Writing, Information Architecture, Product Design
初级 · 课程 · 1-3 个月

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Market Intelligence, Automation
高级设置 · 课程 · 1-4 周

您将获得的技能: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
混合 · 课程 · 1-4 周

您将获得的技能: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination
中级 · 课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development
初级 · 课程 · 1-3 个月

您将获得的技能: Video Production, Photo/Video Production and Technology, Video Editing, Social Media Content, Cross-Channel Marketing, Media Production, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Strategies, Social Media Marketing, Multimedia, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
初级 · 专项课程 · 1-3 个月

您将获得的技能: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research
初级 · 课程 · 1-3 个月

您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月

Adobe
您将获得的技能: 叙事, 设计师, 故事板, Adobe Creative Cloud, 多媒体, 照片/视频制作与技术, 数字媒体战略, 沟通, 博客, 信息图表, 网页内容, 动画, 视频编辑, 平面和视觉设计, 编辑, 视频制作, 视觉设计, 媒体制作, 内容创作
混合 · 课程 · 1-4 周
University of Colorado Boulder
您将获得的技能: 在线广告, 网络分析, 媒体策划, 数字化营销, 网络分析和 SEO, 数字广告, 关键词研究, 点击付费广告, 数据伦理, 社交媒体, 搜索引擎优化, 广告活动, 情境广告, 付费媒体, 广告, 搜索引擎营销, Google 广告, 营销, 社交媒体营销, 社交媒体战略
初级 · 专项课程 · 3-6 个月