内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。
Tecnológico de Monterrey
您将获得的技能: Social Media Strategy, Social Media, Social Media Marketing, Performance Measurement, Social Media Campaigns, Smart Goals, Media Strategy, Content Marketing, Collaborative Software, Marketing, Marketing Strategies, Social Media Management, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Social Network Analysis, LinkedIn, Facebook, B2B Sales, Digital Media Strategy
中级 · 专项课程 · 3-6 个月

Universidad Austral
您将获得的技能: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 社交媒体, 内容营销, 社交媒体战略, 社交媒体营销, 客户参与, 内容创作, 战略营销, 多媒体, 数字媒体战略, 营销效果, 写作, 推动参与, 营销策略, 目标市场, 博客
混合 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 消费者行为, 企业战略, 竞争分析, 营销, 创新, 产品开发, 案例研究, 市场分析, 变革管理, 全球营销, 品牌管理, 营销策略
混合 · 课程 · 1-4 周

您将获得的技能: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination
中级 · 课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Marketing Effectiveness, Marketing, Data Collection, Analytical Skills, Marketing Strategies, Data Analysis, Market Analysis, Market Research, Analytics, Quantitative Research, Data-Driven Decision-Making, Business Metrics, Brand Management, Brand Awareness, Consumer Behaviour, Statistical Hypothesis Testing
混合 · 课程 · 1-3 个月
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 社交媒体, 同行评审, 客户参与, 战略营销, 社交媒体营销, 社交媒体战略, 业务规划, 规划, 营销策划, 绩效衡量, 市场分析, 营销效果, 关键绩效指标 (KPI), 营销预算, 营销策略
混合 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Instagram, Social Media Content, Social Media, Content Creation, Advertising, Graphic Design, Design, Social Media Marketing, Social Media Campaigns, Video Production, Social Justice
初级 · 指导项目 · 不超过 2 小时

Microsoft
您将获得的技能: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics
初级 · 课程 · 1-3 个月

您将获得的技能: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy
中级 · 指导项目 · 不超过 2 小时