公共关系课程可以帮助你学习媒体关系、危机公关、品牌管理和战略信息传递。你可以培养受众分析、内容创作和有效讲故事的技能。许多课程都会介绍一些工具,如新闻发布软件、社交媒体管理平台和解析工具,这些都有助于衡量活动的成功与否,并与不同的受众互动。

Meta
您将获得的技能: 内容创作, 在线广告, 营销, Instagram, 营销预算, 内容性能分析, 社交媒体战略, 性能分析, 社交媒体营销, 目标受众, 社交媒体活动, 品牌管理, 数字化营销, 营销分析, 社交媒体管理, 营销活动经理, 付费媒体, 社交媒体, 智能目标, 营销效果
攻读学位
初级 · 专业证书 · 3-6 个月

University of Colorado Boulder
您将获得的技能: 沟通策略, 品牌战略, 公共关系, 战略传播, 叙事, 新闻发布, 社交媒体, 写作, 打造品牌, 媒体关系, 营销传播
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion
初级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月

Macquarie University
您将获得的技能: 沟通, 沟通策略, 利益攸关方沟通, 积极倾听, 人际沟通, 高管风采, 战略传播, 叙事, 管理团队, 团队领导, 语言交流技能, 促进讨论, 影响, 公开演讲, 会议促进, 说服沟通
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
中级 · 指导项目 · 不超过 2 小时

Microsoft
您将获得的技能: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data
初级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications
初级 · 专项课程 · 1-3 个月

Arizona State University
您将获得的技能: Public Speaking, Presentations, Storytelling, Communication, Verbal Communication Skills, Communication Strategies, Verbal Strategic Communication, Concision, Goal-Oriented, Planning
初级 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Social Media Marketing
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 营销策略, 营销, Instagram, Facebook, 社交媒体营销, 目标受众, 社交媒体战略, 社交媒体, 客户分析, 数字化营销, 营销渠道, 智能目标, 数字媒体战略, 关键绩效指标 (KPI)
初级 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, LinkedIn, Dashboard, Data Structures, Python Programming, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月