公共关系课程可以帮助你学习媒体关系、危机公关、品牌管理和战略信息传递。你可以培养受众分析、内容创作和有效讲故事的技能。许多课程都会介绍一些工具,如新闻发布软件、社交媒体管理平台和解析工具,这些都有助于衡量活动的成功与否,并与不同的受众互动。

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Telecommuting, Stakeholder Communications, Customer Communications Management, Employee Retention, Diversity and Inclusion
初级 · 专项课程 · 1-3 个月

您将获得的技能: 付费媒体, 社交媒体, 营销材料, 内容创作, 营销分析, 角色开发, 在线广告, 数字化营销, 社交媒体战略, 社交媒体管理, 广告, 目标受众, 社交媒体营销, 社交媒体活动, 品牌管理, 演讲, 广告活动, 内容性能分析, Instagram, 营销效果
攻读学位
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
中级 · 指导项目 · 不超过 2 小时

Macquarie University
您将获得的技能: 人际沟通, 战略传播, 促进讨论, 叙事, 积极倾听, 利益攸关方沟通, 影响, 沟通策略, 沟通, 管理团队, 团队领导, 语言交流技能, 公开演讲, 会议促进, 说服沟通, 高管风采
混合 · 课程 · 1-3 个月

Microsoft
您将获得的技能: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月

您将获得的技能: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, R (Software), Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, LinkedIn, Object Oriented Programming (OOP), Data Structures, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

IESE Business School
您将获得的技能: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Request for Proposal, Conflict Management, Presentations, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Target Audience, Verbal Communication Skills, Business Writing, Strategic Communication, Communication, Strategic Thinking
中级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Teamwork, Business Writing, Constructive Feedback, Conflict Management, Collaboration, Team Building, Diversity Awareness, Business Correspondence, Business Communication, Recognizing Others, Decision Making, Writing, Organizational Skills, Interpersonal Communications, Social Skills, Team Motivation, Tactfulness, Performance Management, Staff Management, Grammar
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 叙事, 打造品牌, 战略传播, 创新, 业务领导, 管理团队, 利益攸关方沟通, 媒体关系, 沟通, 企业传讯, 公共关系, 危机管理
混合 · 课程 · 1-4 周
University of California, Davis
您将获得的技能: 竞争分析, 内容创作, 打造品牌, 社交媒体, 内容营销, 角色开发, 网络分析和 SEO, 预测, 目标受众, 社交媒体营销, 搜索引擎营销, 社交媒体战略, 关键词研究, 搜索引擎优化, 数字媒体战略, 目标市场, 数据分析, 内容战略, 内容开发与管理, 分析
初级 · 专项课程 · 3-6 个月