消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。

Coursera
您将获得的技能: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service
初级 · 课程 · 1-4 周

Fractal Analytics
您将获得的技能: Case Studies, Decision Making, Human Learning, Applied Behavior Analysis, Behavior Management, Behavioral Economics, Human Development, Psychology, Critical Thinking, Empathy, Emotional Intelligence, Communication
初级 · 课程 · 1-4 周

Duke University
您将获得的技能: 财务分析, 概率与统计, 消费者行为, 经济学, 心理学, 决策, 行为经济学, 金融, 财务规划, 风险分析
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: Creative Thinking, Creativity, Creative Problem-Solving, Brainstorming, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

您将获得的技能: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
初级 · 课程 · 1-3 个月

National Academy of Sports Medicine
您将获得的技能: Nutrition and Diet, Nutrition Education, Nutritional Assessment, Sports Medicine, Exercise Science, Scientific Methods, Health Assessment, Patient Education And Counseling, Clinical Nutrition, Health And Wellness Coaching, Health Promotion, Athletic Training, Regulatory Compliance, Preventative Care, Food Quality Assurance And Control, Psychology, Medical Science and Research, Life Sciences
初级 · 专项课程 · 1-3 个月

Interactive Brokers
您将获得的技能: Financial Statement Analysis, Financial Analysis, Financial Acumen, Investments, Supply And Demand, Real Estate, Income Statement, Balance Sheet, Risk Management, Property and Real Estate, Market Dynamics, Market Trend, Portfolio Management, Growth Strategies, Business Economics, Economics, Business Valuation, Financial Trading, Technical Analysis, Research
初级 · 专项课程 · 1-3 个月

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周

Lund University
您将获得的技能: Interactive Learning, Environmental Issue, Systems Thinking, Sustainable Development, Critical Thinking, Sustainable Business, Corporate Sustainability, Research, Sustainability Standards, Cultural Responsiveness, Social Studies, Consumer Behaviour, Environmental Policy, Case Studies
初级 · 课程 · 1-3 个月

Wesleyan University
您将获得的技能: 动机访谈, 实验, 设定目标, 心理学, 心理和行为健康, 认知行为疗法, 心理健康疗法, 心理治疗, 行为健康, 健康教育
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 打造品牌, 营销策略与技巧, 消费者行为, 促销策略, 目标市场, 价值主张, 进入市场战略, 营销策划, 产品规划, 客户洞察, 品牌管理, 营销, 市场分析, 营销分析
攻读学位
初级 · 课程 · 1-3 个月