客户细分课程可以帮助您学习人口统计分析、心理特征分析和行为细分策略。您可以掌握数据 Interpretation、定向营销和客户 Journey Map 方面的技能。许多课程都会介绍 Google Analytics 和客户关系管理 (CRM) 软件等工具,这些工具支持分析客户数据和实施有效的细分策略。

Fundação Instituto de Administração
您将获得的技能: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Performance Analysis, Performance Measurement, Marketing Automation, Customer experience improvement, Marketing Channel, A/B Testing, Automation
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: Demography, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business, Business Economics, Analysis, Governance
混合 · 课程 · 1-4 周

Google Cloud
您将获得的技能: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud
初级 · 课程 · 1-4 周

Google Cloud
您将获得的技能: Generative AI Agents, Prompt Engineering, AI Enablement, Customer experience improvement, Technology Strategies, Large Language Modeling, Solution Design, Innovation, Google Cloud Platform, Business Transformation, Business Strategy
初级 · 课程 · 1-3 个月

您将获得的技能: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Online Advertising, Content Creation, Facebook, Data Import/Export, Social Media, Social Media Marketing, Business Marketing, Business Analytics
初级 · 指导项目 · 不超过 2 小时

Northeastern University
您将获得的技能: Data Warehousing, Extract, Transform, Load, Data Integration, Data Modeling, Data Architecture, Star Schema, Data Governance, Database Design, Data Management, SQL, Relational Databases, Business Intelligence, Data Mining, Data Quality, Data Analysis, Systems Design
混合 · 课程 · 1-3 个月

您将获得的技能: Data Integration, Data Import/Export, NumPy, Data Manipulation, Data Preprocessing, Pandas (Python Package), Data Pipelines, Data Transformation, Extract, Transform, Load, Data Cleansing
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

Google Cloud
您将获得的技能: Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Generative AI, Data Integration, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies
初级 · 课程 · 1-4 周

您将获得的技能: Alteryx, Predictive Modeling, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Data Cleansing, Risk Modeling, Machine Learning
中级 · 指导项目 · 不超过 2 小时

Pearson
您将获得的技能: Software Testing, Test Automation, System Testing, Test Planning, Acceptance Testing, Functional Testing, Test Tools, Unit Testing, Integration Testing, Performance Testing, Usability Testing
中级 · 课程 · 1-4 周