YouTube 营销课程可以帮助您学习视频内容创作、受众参与策略、视频 SEO 和解析。您可以掌握制作引人注目的缩略图、优化标题和描述以及利用社交媒体进行推广的技能。许多课程都会介绍 Google Analytics、TubeBuddy 和 Canva 等工具,它们有助于衡量性能、提高视频质量和设计吸引眼球的视觉效果。
Emory University
您将获得的技能: 目标市场, 客户体验战略(CX), 创新, 消费者行为, 战略营销, 商业营销, B2B 销售, 案例研究, 战略思维, 市场调查, 进入市场战略, 市场机遇, 价值主张, 营销渠道, 客户分析
中级 · 课程 · 1-4 周

AI Business School
您将获得的技能: Prompt Engineering, Agentic Workflows, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI Enablement, Marketing Automation, Project Design, Training Programs, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity
初级 · 专项课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 内容创作, 数字广告, 目标受众, 社交媒体管理, Facebook, 绩效衡量, Instagram, 社交媒体战略, 广告活动, 品牌意识, 网络分析, 社交媒体营销, 社交媒体活动
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Machine Learning Algorithms, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Semantic Web, JSON, Statistical Methods, Data Manipulation, Data Structures
攻读学位
初级 · 专项课程 · 3-6 个月
Emory University
您将获得的技能: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Coordinating, Price Negotiation, Revenue Management, Strategic Thinking, Market Analysis, Business Risk Management, Business Relationship Management
中级 · 课程 · 1-4 周
Emory University
您将获得的技能: Marketing Channel, Marketing Strategies, E-Commerce, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX), Case Studies
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数字化转型, 改善客户体验, 企业战略, 业务转型, 创新, 消费者行为, 营销, 案例研究, 营销管理, MarTech, 营销策略, 营销渠道, 数字化营销, 全球营销
攻读学位
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
中级 · 专项课程 · 3-6 个月

Universidad Austral
您将获得的技能: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience
初级 · 课程 · 1-4 周