内容写作课程可以帮助您学习如何创作引人入胜的博文、文章、社交媒体内容和网站文案。您可以培养受众分析、SEO 优化和有效讲故事技巧方面的技能。许多课程都会介绍一些工具,如用于编辑的 Skill Tracks、用于解析内容性能的 Google Analytics 和用于发布的 WordPress,让您能够在实际环境中应用写作技巧,提高内容的覆盖面和影响力。

您将获得的技能: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Content Performance Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Key Performance Indicators (KPIs), Performance Metric, Customer Insights, AI Personalization, Performance Analysis
初级 · 课程 · 1-4 周

Wesleyan University
您将获得的技能: 英语, 内容创作, 组织技能, 叙事, 自我意识, 写作, 期刊, 编辑, 个人发展, 写作与编辑, 注重细节, 克服障碍, 创造力
初级 · 专项课程 · 3-6 个月

Alex Genadinik
您将获得的技能: ChatGPT, Generative AI Agents, Blogs, Artificial Intelligence, Writing, Business Process Automation, Prompt Engineering, Business Writing, Content Creation, Copywriting, Automation, Emerging Technologies
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
中级 · 专项课程 · 3-6 个月

您将获得的技能: Multimedia, Writing and Editing, Public Speaking, Storytelling, Branding
中级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 搜索引擎优化, 客户体验战略(CX), 营销自动化, 社交媒体营销, 网络分析和 SEO, 搜索引擎营销, 数字化营销, 用户体验, 营销策划, 社交媒体战略, 跨渠道营销, 社交媒体, 内容营销, 品牌管理, 客户关系管理 (CRM) 软件, 推动参与, AI 个性化服务, 营销策略与技巧, 内容战略, 营销活动经理
攻读学位
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation
初级 · 专项课程 · 3-6 个月

您将获得的技能: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Target Audience, Marketing Analytics, Lead Generation, Newsletters, Digital Marketing, Customer Relationship Management, UI/UX Strategy, Marketing Automation
初级 · 专项课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Blogs, Search Engine Optimization, Copywriting, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Sales Strategy, Content Strategy, Generative AI, E-Commerce
混合 · 课程 · 1-3 个月

您将获得的技能: Adobe Express, Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Layout Design, Creative Design, Generative AI, Marketing Strategies, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月

The State University of New York
您将获得的技能: 组织技能, 人才招聘, 同行评审, 行动导向, 关键词研究, 简明扼要, 商务写作, 注重细节, 个人发展
混合 · 课程 · 1-3 个月

Vanderbilt University
您将获得的技能: 负责任的人工智能, LLM 申请, 信息管理, 风险管理框架, 数据分析, 生产率, 大型语言模型, 构思, 生成式人工智能, 文件管理, AI 赋能, 解决问题, 验证和确认, 提示模式, 数据展示, 人工智能, OpenAI, Prompt Engineering, 创造力, ChatGPT
初级 · 专项课程 · 1-3 个月