Ready to transform raw website data into actionable marketing insights? This course empowers digital marketing professionals to harness the power of Google Analytics for data-driven decision making.
Analyze Web Metrics for Marketing Mastery
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
Analyze Web Metrics for Marketing Mastery
本课程是 Web Analytics & Reporting 专项课程 的一部分
位教师：Hurix Digital
包含在 中
您将学到什么
Data-driven content decisions rely on systematic analysis of page-level metrics, not intuition or guesswork.
Analytics of user engagement patterns provide actionable insights for optimizing content and refining marketing strategy.
Standardized reporting workflows enable scalable content analysis and seamless collaboration across teams.
Time-based engagement metrics reveal content quality and audience alignment beyond basic traffic volume measures.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Web Analytics & Reporting 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will master the fundamental skills of navigating Google Analytics interface, understanding standard web analytics reports, and identifying key page performance metrics that drive digital marketing decisions.
涵盖的内容
2个视频1篇阅读材料2个作业
Learners will master advanced analysis workflows, create professional reporting templates, and apply data-driven decision making that mirrors enterprise marketing team practices used in real-world digital marketing scenarios.
涵盖的内容
2个视频1篇阅读材料3个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
提供方
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。