营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Johns Hopkins University
您将获得的技能: 数据分析, 数据清理, 数据导入/导出, 文本挖掘, 应用编程接口 (API), R 语言程序设计(中文版), 数据结构, 大数据, 性能调整, 数据转换, 数据操作, 网页抓取, 统计编程, Tidyverse(R 软件包)
中级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Animations, Content Creation, Social Media, Creative Design, Graphical Tools, Design, Graphic Design, Digital Marketing
初级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: 案例研究, 企业可持续发展, 商业道德, 文化多样性, 利益相关者管理, 打造品牌, 品牌战略, 品牌管理, 文化敏感性, 跨文化能力, 决策, 文化, 全球营销
初级 · 课程 · 1-3 个月

您将获得的技能: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media Content, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, Artificial Intelligence, Content Marketing, Workflow Management
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Design, Graphic Design, Image Quality
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising
中级 · 指导项目 · 不超过 2 小时

University of Colorado System
您将获得的技能: Responsible AI, Agentic systems, Data Ethics, Machine Learning Algorithms, Agentic Workflows, Data Governance, AI Enablement, Health Systems, Machine Learning Methods, Health Informatics, Artificial Intelligence, Analytics, Digital Transformation, Healthcare Industry Knowledge, Generative AI Agents, Machine Learning, Health Technology, Health Information Management, Information Technology, Information Systems
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Logo Design, Marketing Design, Digital Design, Marketing Collateral, Creative Design, Graphic Design, Marketing Materials, Design, Presentations, Project Design, Organizational Skills, Marketing, User Accounts, Advertising
中级 · 指导项目 · 不超过 2 小时

Simplilearn
您将获得的技能: Blogs, Performance Analysis, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management, Calendar Management, Drive Engagement
初级 · 课程 · 1-4 周

Universidad Austral
您将获得的技能: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: 数据管理, Data Management, 统计方法, 数据分析, 数据质量, 研究设计, 大数据, 数据收集, 抽样(统计), 创建调查, Data Validation
中级 · 课程 · 1-4 周