品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

California Institute of the Arts
您将获得的技能: 用户体验, 以用户为中心的设计, 模型, 线框设计, 信息架构, 目标受众, 可用性测试, 需求分析, UI/UX 战略, 用户研究, 角色(用户体验), Agile 方法论, 网页设计
中级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: 客户分析, 竞争分析, 成本效益分析, 消费者行为, 统计方法, 营销渠道, 经济学, 产品战略, 需求规划, 案例研究, 市场动态, 价格谈判, 成本会计, 回归分析, 收入管理
初级 · 课程 · 1-4 周

您将获得的技能: Hugging Face, Prompt Engineering, Retrieval-Augmented Generation, LLM Application, Model Evaluation, Responsible AI, LangChain, Large Language Modeling, Model Deployment, Generative AI, Generative Adversarial Networks (GANs), Application Deployment, Application Development, Technical Management, OpenAI API, Data Ethics, AI Enablement, Trend Analysis, Business Strategy, Python Programming
中级 · 专项课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: 社交媒体活动, 数字广告, 数字化营销, Instagram, 社交媒体战略, 社交媒体管理, 付费媒体, 社交媒体, 社交媒体营销, 客户参与, Facebook, 内容战略, 内容创作, 目标受众, 内容性能分析
初级 · 课程 · 1-4 周

您将获得的技能: Program Management, Stakeholder Management, Resource Allocation, Change Management, Organizational Change, Organizational Strategy, Risk Management, Project Management Life Cycle, Governance, Project Management, Cost Management, Earned Value Management, Team Building, Procurement, Benefits Administration, Project Management Institute (PMI) Methodology, Strategic Planning, Financial Planning, Portfolio Management, Scope Management
初级 · 专项课程 · 1-3 个月

您将获得的技能: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 商业分析, 企业战略, 竞争分析, 演讲, 商业研究, 分析, 同行评审, 管理咨询, 撰写报告, 业务报告, 业务咨询, 组织战略, 数据可视化
混合 · 课程 · 1-3 个月

您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
初级 · 专项课程 · 1-3 个月

SkillUp
您将获得的技能: 项目管理生命周期, 质量管理, 利益相关者管理, 投资组合管理, 管理, 计划管理, 组织战略, 战略规划, 项目管理, 项目关闭, 福利管理, 风险管理, 范围管理, 变革管理
初级 · 课程 · 1-4 周

您将获得的技能: Business Analysis, Business Process, Business Modeling, Business Risk Management, Business Requirements, Business Strategies, Business Process Modeling, Systems Analysis, Analysis, Organizational Strategy, Case Studies, Risk Management
中级 · 课程 · 1-4 周
University of Virginia
您将获得的技能: Regulation and Legal Compliance, 企业战略, 目标市场, 竞争分析, 消费者行为, 价值主张, 产品生命周期管理, 新业务开发, 营销, 战略伙伴关系, 市场份额, 市场动态, 博弈论
初级 · 课程 · 1-4 周

您将获得的技能: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Governance, Compliance Management, Strategic Sourcing, Procurement, Stakeholder Engagement, Ethical Standards And Conduct, Sustainability Reporting, Business Risk Management, Diversity and Inclusion, Innovation
混合 · 课程 · 1-4 周