内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 组织战略, 业务建模, 战略领导力, 战略决策, 价值主张, 战略思维, 分析, 企业战略, 竞争分析, 市场分析
攻读学位
中级 · 课程 · 1-3 个月

University of Michigan
您将获得的技能: Generative AI, Prompt Engineering, Course Development, Instructional Design, Brainstorming, Design Strategies, Content Creation, Persona Development, Professional Development, digital literacy
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Earned Value Management, Stakeholder Management, Program Management, Stakeholder Communications, Agile Project Management, Stakeholder Engagement, Project Management Office (PMO), Agile Methodology, Project Performance, Team Leadership, Project Schedules, Virtual Teams, Team Building, Conflict Management, Change Management, Project Management Life Cycle, Return On Investment, Strategic Leadership, Communication, Risk Management
初级 · 专业证书 · 3-6 个月

IE Business School
您将获得的技能: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement
初级 · 课程 · 1-3 个月

Arizona State University
您将获得的技能: Intellectual Property, Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Security Software, Computer Security Awareness Training, Research, Information Systems Security, Content Creation, digital literacy, Media and Communications, Storytelling, Productivity, Digital Communications, Interpersonal Communications, Empathy & Emotional Intelligence, Personal Development, Self-Awareness, Telecommuting
初级 · 专项课程 · 3-6 个月

LearnQuest
您将获得的技能: 熟练掌握苹果软件, 增强现实与虚拟现实(AR/VR), 编辑, 视频编辑, 动画, 文件管理, 媒体制作, 后期制作, 色彩理论, 内容管理, 数据导入/导出, 时间表, 动态图形
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: 坚持不懈, 多样性、平等和包容倡议, 克服障碍, 社会正义, 人际沟通, 跨文化能力, 自我意识, 规划, 宣传, 文化多样性, 行动导向, 增强能力, 叙事, 面试技巧, 促进讨论, 社区发展, 文化敏感性, 多样性意识, 社会学, 社区外联
初级 · 专项课程 · 1-3 个月

University of Michigan
您将获得的技能: 管理团队, 领导力培养, 人才管理, 自我意识, 培训, 面试技巧, 招聘, 领导与管理, 团队建设, 业务领导, 团队管理, 专业发展, 沟通
中级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, AI Enablement, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
中级 · 专项课程 · 1-4 周

Coursera
您将获得的技能: Canva (Software), Graphical Tools, Graphic Design, Graphic and Visual Design, Design, Data Sharing, Design Software, Content Creation, User Accounts, Social Media, Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Typography, Marketing Materials, Marketing Design, Graphic and Visual Design, Graphic Design, Marketing Collateral, Layout Design, Marketing, Brochures, Digital Design, Animation and Game Design, Adobe Photoshop, Adobe Illustrator, Design, Constructive Feedback, Design Strategies, File Management, Color Theory
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
中级 · 指导项目 · 不超过 2 小时