整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

University of Virginia
您将获得的技能: 客户洞察, 营销策略, 统计分析, 客户分析, 投资回报, 营销分析, 营销预算, 数据驱动的决策制定, 回归分析, 预测分析, 资源分配, 战略营销, 品牌管理, 消费者行为, A/B 测试, 营销效果
初级 · 课程 · 1-3 个月

Universidad de Chile
您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, Digital Advertising, Marketing Effectiveness, AI Personalization, Data Ethics, Marketing Strategies
中级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: Google Analytics(分析), 数字化营销, 营销, 网络分析, 应用编程接口 (API), 信息隐私, 市场数据, 数据收集, 营销分析, 数据驱动的决策制定, 个人身份信息, 数据整合, 数据分析, 广告, 客户数据管理, 应用程序接口网关
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Layout Design, Creative Design, Generative AI, Marketing Strategies, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月

Digital Marketing Institute
您将获得的技能: 营销策略, 内容营销, 社交媒体活动, 营销, 数字广告, 社交媒体营销, 数字化营销, 网络分析, Facebook, 目标受众, 数字内容, LinkedIn, 社交媒体战略, 品牌意识, Instagram, 广告活动, 数字媒体战略, 社交媒体, 社交媒体管理, B2B 销售
初级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 描述性统计, 贝叶斯统计, 营销策略, 数据叙事, 营销分析, 统计假设检验, A/B 测试, 营销, 目标受众, 数据展示, 数据可视化软件, 数据分析, 数据收集, Pandas(Python 软件包), 业务指标, 关键绩效指标 (KPI), 面试技巧, 数据清理, 数据可视化, 营销效果
攻读学位
初级 · 专业证书 · 3-6 个月

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Content Performance Analysis, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics
初级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 客户洞察, 营销策略, 品牌战略, 客户体验战略(CX), 竞争分析, 电子商务, 企业战略, 市场趋势, 消费者行为, 创新, 全球营销, 商品展示, 零售店运营, 品牌忠诚度
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

University of London
您将获得的技能: 市场动态, 营销策略, 企业战略, 分析, 营销, 竞争分析, 营销管理, 营销策划, 营销策略与技巧, 战略营销, 市场分析, 目标市场, 旁听
混合 · 课程 · 1-4 周

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
初级 · 专业证书 · 3-6 个月