市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

您将获得的技能: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Data-Driven Decision-Making, Marketing Analytics, Feature Engineering, Classification Algorithms, Financial Forecasting, Performance Tuning
混合 · 课程 · 1-4 周

您将获得的技能: C# (Programming Language), Data Validation, Integrated Development Environments, Debugging
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Prompt Engineering, Color Theory, Style Guides, Generative AI, Creativity, ChatGPT, Aesthetics, Art History, Design Elements And Principles, Image Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Cross-Channel Marketing, Google Ads, Online Advertising, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Channel, Social Media Campaigns, Paid media, Performance marketing, Advertising, Return On Investment, Media Buying, Marketing Analytics, Marketing Budgets, Budget Management, Data-Driven Decision-Making, Cost Benefit Analysis
初级 · 课程 · 1-4 周

您将获得的技能: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Regression Analysis, Business Analytics, Data Preprocessing, Machine Learning Methods, Data Mining, Feature Engineering, Statistical Analysis, Decision Tree Learning, Data Transformation, Artificial Neural Networks
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Infographics, Presentations, Data Visualization, Content Creation, User Accounts, Business Communication
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Unsupervised Learning, Customer Analysis, Applied Machine Learning, R Programming, Data Preprocessing, Statistical Machine Learning, Machine Learning, Feature Engineering, Data Analysis
混合 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: 数据分析, 案例研究, 价值主张, 业务转型, 商业分析, 协商方法, 高级分析, 数字化转型, 分析
混合 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: 数据叙事, 同行评审, 价值主张, 数据分析, 探索性数据分析, 演讲, 分析技能, 数据整合, 解决复杂问题, 数据可视化, 数据驱动的决策制定
混合 · 课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Cash Flows, Finance, Financial Acumen, Production Management, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning
初级 · 专项课程 · 3-6 个月

Vanderbilt University
您将获得的技能: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation
初级 · 专项课程 · 1-3 个月