客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

您将获得的技能: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy
中级 · 课程 · 1-4 周

您将获得的技能: User Experience Design, Design Thinking, User Experience, Customer experience strategy (CX), Solution Design, Business Intelligence, User Interface (UI) Design, User Story, Customer Analysis, Collaborative Software
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Sales Presentation, Overcoming Objections, Value Propositions, Presentations, Sales, Sales Process, Persuasive Communication, Influencing, Negotiation, Communication, Public Speaking, Interviewing Skills, Customer Insights, Rapport Building
初级 · 课程 · 1-4 周

您将获得的技能: Customer Insights, User Feedback, Customer Analysis, Customer experience improvement, Data Sharing, Business Research, User Accounts, Content Creation
初级 · 指导项目 · 不超过 2 小时

University of London
您将获得的技能: 打造品牌, 跨职能合作, 消费者行为, 内部交流, 品牌战略, 品牌营销, 品牌管理, 品牌意识, 人力资源, 营销管理, 组织变革, 员工参与, 客户体验战略(CX), 全球营销
初级 · 课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
初级 · 专项课程 · 3-6 个月

您将获得的技能: Agile Product Development, Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Project Management, Persona Development, User Experience, Product Requirements, User Story, Product Development, User Research, Product Strategy
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Performance Reporting, Marketing Channel, Generative AI, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 营销策略, 社交媒体战略, 客户分析, 数字化营销, Instagram, Facebook, 目标受众, 营销渠道, 社交媒体营销, 社交媒体, 智能目标, 数字媒体战略, 关键绩效指标 (KPI), 营销
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 风险管理, 客户洞察, AI 个性化服务, 数据科学, AI 赋能, 机器学习, 欺诈检测, 信用风险, 推动参与, 市场数据, 营销分析, 零售银行, 人工智能, 数字化转型, 数据驱动的决策制定, 改善客户体验, 财务数据, 大数据, 分析
混合 · 课程 · 1-4 周

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, Performance Reporting, MarTech
初级 · 专业证书 · 3-6 个月

您将获得的技能: Prompt Patterns, MarTech, Strategic Marketing, AI Enablement, Personalized Service, Data Ethics, Customer Relationship Management (CRM) Software, Artificial Intelligence, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Responsible AI, AI Workflows, Deep Learning, Content Creation, Machine Learning, Image Analysis, Context Management, Decision Making
初级 · 专项课程 · 1-3 个月