整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

University of Colorado Boulder
您将获得的技能: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication
初级 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: Digital Advertising, Marketing, MarTech, Market Dynamics, Advertising, Sales, Social Media, Digital Transformation, Marketing Strategy and Techniques, Digital Marketing, Real Time Data, Consultative Selling, Promotional Strategies
初级 · 课程 · 1-4 周

您将获得的技能: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, AI Enablement, Artificial Intelligence
中级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
攻读学位
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 跨渠道营销, 内容营销, 搜索引擎优化, 营销自动化, 网络分析和 SEO, 数字化营销, 社交媒体营销, 用户体验, 推动参与, 客户关系管理 (CRM) 软件, 客户体验战略(CX), 社交媒体战略, 营销策划, 营销策略与技巧, AI 个性化服务, 社交媒体, 营销活动经理, 内容战略, 搜索引擎营销, 品牌管理
攻读学位
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 案例研究, 品牌战略, 营销, 营销管理, 竞争分析, 促销策略, 同行评审, 产品知识, 增长战略, 产品管理, 创新, 打造品牌, 新业务开发, 战略营销, 市场分析, 公司名称, 产品推广, 全球营销, 制定基准
中级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: 概率分布, 决策, 微软Excel, 模拟和模拟软件, 预测, 风险分析, 营销分析, 概率, 统计建模, 保险和保修索赔处理, 统计
中级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Persona Development, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Teamwork, Professionalism, Report Writing, Storytelling
初级 · 课程 · 1-4 周

Northeastern University
您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Media Strategy, Design Thinking
初级 · 课程 · 1-4 周