客户洞察课程可以帮助您学习收集和分析消费者数据、了解买家行为以及制定有效营销策略的技巧。您可以掌握开展调查、解释定性反馈以及利用细分来锁定特定受众的技能。许多课程都会介绍 Google Analytics、CRM 软件和 Data Visualization 平台等工具,有助于将洞察力转化为可操作的商业战略。

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 战略营销, 消费者行为, 营销策略, 品牌战略, 营销分析, 价值主张, 营销渠道, 营销策划, 品牌管理, 目标受众, 市场分析, 营销, 数字化营销, 客户洞察, 营销传播, 产品战略
混合 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising
中级 · 指导项目 · 不超过 2 小时
您将获得的技能: Customer Insights, ChatGPT, Generative AI, Prompt Engineering, Customer experience improvement, AI Enablement, Personalized Service, AI Workflows, Customer Service, Workflow Management, Self Service Technologies, Operational Efficiency, Automation, Analysis
初级 · 课程 · 1-4 周

Fractal Analytics
您将获得的技能: 数据可视化软件, 微软Excel, Power BI, 商业智能, 数据建模, 数据转换, 业务报告, 关键绩效指标 (KPI), 数据分析, 数据可视化, 数据清理, 仪表板, Data Analysis 表达式(DAX)
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: 回归分析, 消费者行为, 微软Excel, 营销分析, 描述性统计, 数据驱动的决策制定, 探索性数据分析, 统计分析, 数据操作, 营销, 数据分析, 营销效果, 透视表和图表
中级 · 课程 · 1-3 个月

您将获得的技能: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Dashboard, Interactive Data Visualization, Tableau Software, Data Presentation, Data Import/Export, Data Visualization, Data Visualization Software, Business Intelligence, Data Analysis, Data Integration, Data Modeling
中级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
初级 · 课程 · 1-4 周

SAP
您将获得的技能: 产品路线图, 利益相关者的参与, 协商方法, 利益攸关方沟通, 客户参与, 需求征询, 项目管理, 解决方案销售工程, 客户洞察, SAP 应用软件, 商业分析, 技术咨询, 过程分析
初级 · 课程 · 1-3 个月

您将获得的技能: Generative AI, Financial Data, Financial Analysis, Data-Driven Decision-Making, Financial Statements, Market Intelligence, Trend Analysis, Unstructured Data, Investment Management, Financial Market, Artificial Intelligence, Analysis, Natural Language Processing
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
初级 · 课程 · 1-4 周